HOFFMAN ESTATES, Ill., Dec. 4, 2017 /PRNewswire/ -- As
rebuilding efforts continue in the wake of Hurricane Maria, Shop Your Way is bringing the magic of the holidays to the island
with the announcement of a unique toy drive to support "Que Ningún Niño Pierda la Ilusión en Esta
Navidad ("Let no child lose the illusion this Christmas")," an initiative in partnership with Major League Baseball player
René Rivera. All gifted toys will benefit children in Puerto Rico who were affected by the
devastating storm.
Shop Your Way, a free platform that connects members with offers and experiences to help them save time and money in their
everyday lives, will collect toys in two ways: Now through Christmas, all 28 Kmart and Sears stores in Puerto Rico will accept donations of new and gently used toys. Members who do not live on the island can
give back by purchasing toy packs either online at Shop Your Way or at one of 25 Kmart and Sears locations in Miami and the
Chicagoland area. Members can gift toy packs at $5, $10 or
$20 increments; and Shop Your Way will match each toy pack purchased.* The goal of the program is
to gift 25,000 toys total this holiday season.
"We care deeply about the residents of Puerto Rico and have remained dedicated to supporting
their rebuilding efforts," said B.J. Naedele, Chief Commercial Officer, Shop Your Way. "Keeping the spirit of Christmas alive
despite the hardship so many Puerto Ricans still face is an idea that resonated with us, which is why we teamed up with René for
this toy drive. As a shopping destination, we are well-positioned to help give families and children in Puerto Rico a merrier holiday."
Rivera, free agent catcher who most recently played for the Chicago Cubs, has already pledged his commitment to his native
Puerto Rico as the island continues to pick up the pieces post Hurricane Maria. He and his wife,
Mariel, will distribute collected toys to children across Puerto Rico December 18-20. This follows Rivera's launch of a GoFundMe page, which raised more than $39,000 for recovery efforts. In addition, Shop Your Way has already gifted 25,000 pieces of Cubs apparel in
partnership with Rivera as well as his teammates Javier Baez and Victor
Caratini to the island's residents. Before Rivera arrives in Puerto Rico, the catcher
will host an event on December 9 at the Kmart store on 8th Street in Miami to welcome those who have relocated from Puerto Rico to Miami—either
temporarily or permanently—and help them get on their feet. A second event on December 16 in
Rivera's hometown of Bayamon, Puerto Rico, will serve as an opportunity to continue to
distribute collected apparel and promote the toy drive, in addition to connecting with the community during this time of
year.
"To see my hometown in ruins has been heartbreaking, but that feeling pales in comparison to knowing so many families are
unable to celebrate the holidays because of their situation," said Rivera. "Our goal for this toy drive is to bring these
families joy, comfort and a break from their distress this holiday season."
The toy drive is another way Shop Your Way has assisted affected members recovering in Puerto
Rico. Shop Your Way has distributed hundreds of care packages containing food and essential supplies to community centers
and children's homes, as well as established 'comfort zones' at all open Sears and Kmart stores to give families a place to
sit and rest, charge their phones and other devices, cool down in air conditioning and allow children to play. Members of the
Kmart Pharmacy team have also been available at the 'comfort zones' to take blood pressure screenings and share
information about flu shots and other immunizations.
Join Shop Your Way on social media to hear more about the latest news. "Like" Shop Your Way on Facebook, and "follow" Shop Your Way on Twitter and Instagram.
*Shop Your Way will match up to 7,500 toys
About Shop Your Way
Shop Your Way ® a business
unit of Sears Holdings (NASDAQ: SHLD), is a free social shopping destination and rewards program offering millions of products,
personalized services, and advice. The program rewards members for buying the products and services they want every
day. Through an extensive network, members can shop thousands of top brands and earn points to use on future purchases.
Members also have access to special pricing, sales and digital coupons that can be loaded directly into their account.
It's free and easy to become a Shop Your Way member and begin enjoying benefits immediately when you visit shopyourway.com.
Download the free Shop Your Way app on
iTunes or Google Play.
MEDIA CONTACT:
Howard Riefs
Sears PR
847-286-7562
Howard.Riefs@searshc.com
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SOURCE Sears Holdings Corporation