Toronto, Ontario (FSCwire) - EQ Inc. (“EQ Works” or “Company”), North America’s leading
location and behaviour data intelligence Company, has extended its multi-year partnership with a leading Canadian university
after a successful 2-year partnership to execute a targeted recruitment strategy.
“As a partner in the recruitment process, we’ve had the opportunity to turn traditional recruitment on its head by engaging
with potential applicants in a modern and mobile way,” says Geoffrey Rotstein, President and CEO of EQ Works.
Today’s digital age lends itself to great competition in higher education, necessitating the adoption of modern, mobile
recruiting tools. Ultimately, success is dependent upon targeting and engaging with quality candidates who will embrace the
offerings of the institution and stay through completion.
One of the goals of the University’s partnership with EQ Works was to attract and engage foreign students, particularly from
the US northeast. The number of foreign students attending university in Ontario increased 88.5% over six years, starting in
2010, according to figures provided by the Ministry of Advanced Education and Skills Development.
Applicant quality was also of significant importance. While KPIs like increased applications and enrollments determine
short-term campaign goal satisfaction, true campaign success results in an improved standing amongst peers across North America.
EQ Works’ efforts resulted in a 22% increase in applications for the University, with the average GPA of accepted applicants
starting at 81% and resulting in a high level of satisfaction from the institution.
“Our platform and advanced targeting have allowed us to zero in on the desired demographic and drive unprecedented rates of
quality traffic for higher education. Being entrusted with continuing to provide those results for years to come is a great
opportunity and we’re excited to see what more we can do,” adds Tom Wainas, Director of Client Services of EQ Works.
About EQ Works
EQ Works (www.eqworks.com) provides a smarter way to target customers. Using first-party,
location-based behavior signals, advanced data analytics, and proprietary software, EQ creates and targets customized,
performance-boosting audience segments. Proprietary algorithms and data generate attribution models that connect consumer
behavior in the physical world to consumer behavior in the digital world, solving complex challenges for brands and agencies.
To view this press release as a PDF file, click onto the following link:
public://news_release_pdf/EQ12132017_0.pdf
Source: EQ Inc. (TSX Venture:EQ)
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