Social Reality Inc (NASDAQ: SRAX), a nano-cap
provider of tools to automate the digital advertising market, published Thursday a white paper presentation outlining its plants to
become the first public company to deliver a transparent data management and distribution system through a secure blockchain platform, token reward,
and open source governance structure called BIG Platform.
What You Need To Know
Social Reality
highlighted in a 55-page report its strategy to become what it expects to be the first consumer-powered verified data
management and distribution system when it's fully developed. The purpose of this system is to allow consumers to claim their data
and be compensated for it when it's purchased.
The company says its BIG Platform will enable transparent exchange of verified digital identity and consumer data, and for the
first time consumers will be able to interact directly in this process.
Why It's Important
"Building the tools to unlock the value of data, we published detailed plans for our BIG Platform," said Christopher Miglino,
CEO and Chairman of SRAX. "This is a significant milestone in our efforts to be the first publicly-traded company to deliver a
secure blockchain platform, token reward, and open source governance structure for consumer data. A key component of the BIG
Platform will be our digital token, BIGtoken, which we intend to register with the SEC. As such, we believe the BIG Platform will
be well positioned to operate in a regulated environment."
What's Next?
Social Reality believes that once fully developed, its BIG Platform will
address major challengers in the digital advertising industry. The company also believes it will be able t offer value in other
verticals such as healthcare, media, finance, and more.
The stock was up more than 8 percent at $5.54.
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