Engagement Labs Secures TotalSocial(R) Contract with National U.S. Sports League

MONTREAL, QC and NEW BRUNSWICK, NJ --(Marketwired - January 17, 2018) - Engagement Labs (TSX VENTURE: EL) announced that it has expanded into a new category with a leading U.S. sports league choosing TotalSocial® as its proprietary data and analytics platform for the social ecosystem. The value of the contract is CAD $255,000 for a twelve-month contract term, which was confirmed at year end. With the addition of a major national sports league, Engagement Labs will look to grow within the sports industry.

TotalSocial will provide the league with a comprehensive and continuous view of consumer conversations about its brand by tracking both online and offline conversation, as well as providing metrics and insights for sponsors that invest to be associated with the league, including running ads during their sporting events. The data and analytics that Engagement Labs provides are proven to be predictive of consumer engagement and sales, as well as other key business performance indicators such as TV viewing and digital engagement. Furthermore, Engagement Labs will provide diagnostics to advise the client on actions to take to improve their TotalSocial scores, and thus, their business performance.

"Sports and entertainment are two of the most talk-worthy topics. Consumers actively engage in both real world and social media conversations about the various sports and entertainment choices they enjoy and recommend to others," said Ed Keller, CEO of Engagement Labs. "We are very pleased to welcome this leading sports league to our roster of clients. The organization finds real value in our TotalSocial platform to provide them with better insights, improved marketing ROI and increased revenue."

TotalSocial is a patent pending data and analytics platform, uniquely providing brands and companies with a comprehensive view of the social ecosystem and its impact on their business. Engagement Labs continues to grow its roster of Fortune 500 brands from a range of sectors including financial services, telecom, media, sports, food, beauty and software. TotalSocial is the only platform that combines online data about brand conversations that take place via social media, with offline data via word of mouth conversations. The platform has a proprietary 10-year database of offline conversation built by Engagement Labs, the only such source of offline data about brands, and is a major source of competitive advantage. These data feed the company's predictive analytics engine which uses proprietary algorithms and machine learning to forecast future sales and provide marketers with better insights, improved marketing ROI and increased sales. To learn more, visit www.engagementlabs.com / www.totalsocial.com.

About Engagement Labs
Engagement Labs (TSX VENTURE: EL) provides the world's leading brands with a unique and powerful way to drive sales and improve marketing ROI. Our TotalSocial® technology platform combines social media listening metrics and with the world's only ongoing measure of offline word of mouth into a single, integrated solution, to allow marketers the ability to measure performance, diagnose areas of weakness and opportunity, and identify specific strategies and tactics to increase sales and improve marketing ROI. Our proprietary predictive analytics tie TotalSocial metrics to critical business outcomes. Engagement Labs has offices in the US, the UK and Canada.

Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

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