Engagement Labs Renews with Leading Global Beauty Manufacturer for Largest-Ever TotalSocial(R) Contract

MONTREAL, QC and NEW BRUNSWICK, NJ --(Marketwired - January 23, 2018) - Engagement Labs (TSX VENTURE: EL) announced today that it has successfully secured a contract renewal with a leading global beauty manufacturer (the Customer) to utilize TotalSocial®, its proprietary data and analytics platform. The new one-year agreement, valued at USD $700,000 (CAD $875,000), is the biggest contract since Engagement Labs' inception. It represents the third consecutive year that Engagement Labs will work with the Customer to provide continuous scoring and diagnostics for marketing and social campaigns in 10 markets around the world including in Europe, Latin America and Asia. The client increased its budget steadily since becoming a client in 2016 and the total budget spend is USD $1.912 million for the three year period.

"TotalSocial has become a key part of the tracking and diagnostics for the senior leadership team for this Customer, and we also serve the data and analytics needs of the local markets to improve their marketing strategies and track performance on this critical indicator of consumer engagement. The ongoing success of TotalSocial, including a strong perceived return-on-investment, was the driving force behind the renewal of the contract for a third successive year," said Ed Keller, CEO of Engagement Labs. "We look forward to delivering increased value over the coming year."

The Customer utilizes TotalSocial to support its marketing and social selling strategy. Specifically, TotalSocial is being used to measure the volume of conversations about the brand, sentiment of those conversations, as well as the amount content that is shared about the brand and whether or not influencers are talking about it. The Customer can also determine what type of content is most talked about in both online (via social media) and offline (face-to-face) conversations.

TotalSocial is a patent pending data and analytics platform, uniquely providing brands and companies with a comprehensive view of the social ecosystem and its impact on their business. Engagement Labs continues to grow its roster of Fortune 500 brands from a range of sectors including financial services, telecom, media, sports, food, beauty and software. TotalSocial is the only platform that combines online data about brand conversations that take place via social media, with offline data via word of mouth conversations. The platform has a proprietary 10-year database of offline conversation built by Engagement Labs, the only such source of offline data about brands, and is a major source of competitive advantage. These data feed the company's predictive analytics engine, which uses proprietary algorithms and machine learning to forecast future sales and provide marketers with better insights, improved marketing ROI and increased sales. To learn more, visit www.engagementlabs.com / www.totalsocial.com.

About Engagement Labs
Engagement Labs (TSX VENTURE: EL) provides the world's leading brands with a unique and powerful way to drive sales and improve marketing ROI. Our TotalSocial® technology platform combines social media listening metrics and with the world's only ongoing measure of offline word of mouth into a single, integrated solution, to allow marketers the ability to measure performance, diagnose areas of weakness and opportunity, and identify specific strategies and tactics to increase sales and improve marketing ROI. Our proprietary predictive analytics tie TotalSocial metrics to critical business outcomes. Engagement Labs has offices in the US, the UK and Canada.

Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

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