DAVOS, Switzerland, Jan. 23, 2018 /PRNewswire/ -- New
research from JLL (NYSE: JLL) challenges traditional approaches
to evaluating city competitiveness by encouraging the global real estate market to rethink city performance metrics. In World
Cities: Mapping the Pathways to Success, published in conjunction with The Business of Cities, JLL delves into global cities' performance to
evaluate their strengths and opportunities for real estate investors, developers and corporate occupiers.
JLL's analysis looks beyond the standard metrics of city performance to recognise similarities among the world's cities. The
new classification of 10 global city groups, each with their own common paths, challenges and imperatives, draws on a wide range
of indicators to develop a focused global map of city dynamics (see Image 1).
Among the new city types, Innovators with world-class capabilities in science and technology have seen investment
volumes grow by 50% since 2006. In particular, Berlin emerged as a hotspot for cross-border
investment, ranking as one of the top global destinations for cross-border capital. Meanwhile, Lifestyle cities like
Vancouver, which saw investment volumes rise by 168% in 2017, will continue to attract global
investment capital (see Image 2).
Jeremy Kelly , Director in Global Research at JLL said: "Increasingly, groups of
cities share characteristics, aspirations and priorities in terms of the specialisms that they nurture, the talent and businesses
that they attract, and the style and quantity of real estate required. With this in mind, it makes sense to assess a city's real
estate market dynamics through the lens of these city groups, to complement more traditional approaches to evaluating the impact
of city competitiveness on real estate."
The 10 new city types
The Big Seven and the Contenders
- The Big Seven are the elite set of cities that account for around a quarter of all capital invested in commercial
real estate globally, and have the unique power to be default locations for cross-border investors and corporates.
- Contenders have seen the fastest growth in real estate investment in the past decade and among the strongest office
rental growth since 2000.
Innovators, Lifestyle and Influencers
- Underpinned by a strong entrepreneurial spirit and research capabilities, Innovators such as Berlin, Boston and Seattle are important
cities in high-value economies. They attract among the greatest volume of real estate investment relative to their size.
- Lifestyle cities characterized by high quality of life and public services have seen among the most robust growth in
office rental values since 2000.
- Influencers typically have some of the most stable real estate markets because they are strategically located for
trans-national decision-making, cultural functions or trade.
Megahubs, Enterprisers and Powerhouses
- Large cities in emerging economies, Megahubs, are junctions for internationalisation of national economies and
capable centres of business and retail but fail to punch above their weight as investment destinations.
- Enterprisers are home to some of the world's most dynamic real estate markets. These emerging economies possess
rapidly evolving innovation systems and increasingly are home to their own successful, home-grown multi-national
corporates.
- Powerhouses are transitioning from low-value industrial economies to a higher position in the value chain.
Benefiting from strong national government support, they are shifting towards more advanced industries.
Hybrids and National Growth Engines
- Hybrids are typically mid-sized cities competing in specialised markets (e.g. commodities, business process
outsourcing). They have made good progress improving real estate transparency, and have seen a transformation in the quality of
their commercial real estate.
- National Growth Engines can be found in stable, developed national economies. They benefit from access to large
domestic markets. Durable over the medium term, they are among top real estate investment destinations.
Dr. Tim Moonen , Director of Intelligence at The Business of Cities added: "All
global cities are on a journey within or between different types – their paths are guided by new infrastructure, changing sector
mix, new national policies and even by the way they are governed and led. The shifting competitive horizons of different types of
cities bring new opportunities and fresh challenges for the real estate industry. This typology represents a snapshot in time and
as cities adjust and evolve we can anticipate the dynamics of the global urban system to change with them."
Download World Cities: Mapping the Pathways to Success for a full list of each city in each typology: http://www.jll.com/cities-research/Cities/benchmarking-and-indices.
Methodology
The typology is informed by over 300 global indices and benchmarks that assess the relative performance of cities
including finance and business activity, investment profile, demographic diversity, innovation, infrastructure, global reach,
quality of life, culture, governance and institutional framework. Other factors include core analysis of city size, GDP per
capita, growth rates, industrial structure, position within the national and continental 'system' of cities and in-depth
experience working with hundreds of city governments and leadership teams in the development of city and metropolitan strategies.
To learn more about cities and real estate, visit www.jll.com/cities-research.
About JLL
JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. A
Fortune 500 company, JLL helps real estate owners, occupiers and investors achieve their business ambitions. In 2016, JLL had
revenue of $6.8 billion and fee revenue of $5.8 billion and, on
behalf of clients, managed 4.4 billion square feet, or 409 million square meters, and completed sales acquisitions and finance
transactions of approximately $145 billion. At the end of the third quarter of 2017, JLL had nearly
300 corporate offices, operations in over 80 countries and a global workforce of over 80,000. As of September 30, 2017, LaSalle Investment Management had $59.0 billion of real
estate under asset management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further
information, visit www.jll.com.
Contact: Gayle Kantro
Phone: +1 312 228 2795
Email: gayle.kantro@am.jll.com
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SOURCE JLL