The Workshop at Macy’s Alumni Verona Collection Launches on Macys.com in February
The modest clothing brand, featuring fashionable and modern dresses, pants, cardigans, tops and hijabs will
be available on macys.com on February 15
Macy’s (NYSE:M) today announced the launch of Verona Collection, a modest clothing brand and 2017 graduate of The Workshop at
Macy’s, the retailer’s minority- and women-owned business development program founded in 2011. Available on macys.com beginning
Feb. 15, Verona Collection will feature a curated selection of versatile, ready-to-wear pieces including dresses, tops, cardigans,
pants and hijabs in a variety of colors and fabrics.
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Verona Collection will be available on macys.com starting Feb. 15. Emilia Lace Top, $54.95. (Photo: Business
Wire)
“Verona Collection is more than a clothing brand. It’s a platform for a community of women to express their personal identity
and embrace fashion that makes them feel confident on the inside and outside,” said Lisa Vogl, founder of Verona Collection.
“Macy’s has been an amazing partner, helping us strengthen the foundation of our business through The Workshop at Macy’s and now
introducing our brand to their consumers through this collaboration.”
Inspired by her personal experience looking for fashionable and modest clothing, standout pieces include maxi dresses, versatile
cardigans and hand-dyed hijabs. Accented with asymmetric buttons, the maxi dress is a modern take on a timeless classic and
cardigans come in sleeveless and full sleeve styles for layering-look options. The hijabs are hand-dyed in versatile fabrics making
them perfect for any occasion.
“Through The Workshop at Macy’s, Lisa shared her vision to create a collection that speaks to a community of women looking for a
solution to their fashion needs,” said Cassandra Jones, senior vice president of Macy’s Fashion. “Verona Collection offers a unique
and understated elegance through everyday essentials designed for versatility and comfort, and through our partnership, we can
better serve our customer looking for modest fashion.”
The Workshop at Macy’s is conducted annually and represents a foundational element of Macy’s commitment to vendor diversity. May
2017 marked the seventh year of the program, as well as the continued creation of a viable pipeline of enterprises that will grow
to become successful partners with Macy’s, Inc. and other retailers.
“Through The Workshop at Macy’s, we want to nurture and support minority- and women-owned businesses to build their capabilities
and become the next generation of retail partners,” said Shawn Outler, Macy’s executive vice president - Licensed Businesses, Food
Services and Multicultural Initiatives. “We are truly encouraged by the successes of our graduated businesses, including Verona
Collection, and look forward to hosting a new class of participants this spring.”
Macy’s has long been recognized for its commitment to fostering the promotion, growth and development of its vendor resources.
In 2016, Macy’s purchases from minority- and women-owned businesses totaled more than $1 billion – surpassing the billion dollar
mark for the third year in a row, including purchases from The Workshop at Macy’s graduates.
Verona Collection ranges in price from $12.95 to $84.95 and will be available on macys.com beginning February 15.
For more information about The Workshop at Macy’s, visit macysinc.com/workshop.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at approximately
670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S.
and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile
and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion
brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July
Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores – including Herald Square in New York City, Union
Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast
Plaza in southern California – are known internationally and are leading destinations for visitors. Building on a
more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen
communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of
volunteer service, to help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
Macy’s Media Relations
Julie Strider, 646-429-5213
julie.strider@macys.com
or
Silvia Osante, 646-429-5241
silvia.osante@macys.com
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