DALLAS, Feb. 26, 2018 (GLOBE NEWSWIRE) -- MONI Smart Security, a subsidiary of Ascent Capital Group, Inc. (“Ascent”) (Nasdaq:ASCMA), today
announced an exclusive, long-term, trademark licensing agreement with The Brink’s Company (NYSE:BCO), which will result
in a complete rebranding of MONI and LiveWatch as BRINKS Home Security.
“A strong brand is critical in the new era of the smart-home,” said Jeff Gardner, MONI’s President and CEO.
“Through this agreement with BRINKS, we will go to market with the #2 nationally recognized home security brand that symbolizes
strength, security and, most importantly, trust. The BRINKS name provides us with a more dynamic growth profile and strengthens
MONI’s position as a leader in the growing smart-home security market. This is truly an exciting opportunity for our dealers,
customers, employees and investors.”
“For over 150 years, BRINKS has been synonymous with trust, safety and security. Our agreement with MONI brings
our iconic brand back to the forefront in the home security market in a way that is mutually beneficial for both companies and
provides consumers with a single, compelling source for their home security needs,” said Doug Pertz, CEO of The Brink’s
Company.
Under the terms of the agreement, MONI will have exclusive use of the BRINKS and BRINKS Home Security trademarks
related to the residential smart home and home security categories in the U.S and Canada. MONI will pay Brink’s customary
licensing fees and minimum and growth-based royalties that will increase overtime as the BRINKS Home Security brand is
reintroduced. MONI expects to pay first-year royalties of approximately $5 million. The agreement provides for an initial term of
seven years and, subject to certain conditions, allows for subsequent renewal periods whereby MONI can extend the agreement beyond
20 years.
The rollout of the BRINKS Home Security brand is expected to be complete in the second quarter of 2018.
For more information, please visit brinkshomesecurity.com.
Forward Looking Statements
This press release includes certain forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995, including statements about business strategies and the anticipated benefits of the trademark
licensing agreement with The Brink’s Company and other matters that are not historical facts. These forward-looking statements
involve many risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such
statements, including, without limitation, possible changes in market acceptance of our services, competitive issues, general
market and economic conditions and changes in law and government regulations. These forward-looking statements speak only as of the
date of this press release, and MONI expressly disclaims any obligation or undertaking to disseminate any updates or revisions to
any forward-looking statement contained herein to reflect any change in MONI’s expectations with regard thereto or any change in
events, conditions or circumstances on which any such statement is based. Please refer to the publicly filed documents of MONI,
including the most recent Forms 10-K and 10-Q for additional information about MONI and about the risks and uncertainties related
to MONI’s business which may affect the statements made in this press release.
About MONI
MONI is a subsidiary of Ascent Capital Group, Inc. (NASDAQ:ASCMA), and is one of the largest home security alarm
monitoring companies in the U.S. Headquartered in the Dallas-Fort Worth area, MONI secures approximately one million residential
customers and commercial client accounts with monitored home and business security system services. The company is supported by the
nation’s largest network of independent Authorized Dealers, providing products and support to customers in the U.S., Canada and
Puerto Rico. MONI was named the “Connected Home Security Company of the Year” in 2016 and “Connected Home Automation Company of the
Year” in 2017 by IoT Breakthrough, an independent organization that recognizes excellence in Internet of Things technologies.
To learn more about MONI and the full suite of smart, personalized home security solutions available, visit
www.mymoni.com. Click here for licensing information.
About The Brink’s Company
The Brink’s Company (NYSE:BCO) is the global leader in cash management, secure logistics and security solutions including
cash-in-transit, ATM services, cash management services (including vault outsourcing, money processing and intelligent safe
services), international transportation of valuables, and payment services. Our customers include financial institutions,
retailers, government agencies, mints, jewelers and other commercial operations. Our global network of operations in 41
countries serve customers in more than 100 countries. For more information, please visit our website at www.Brinks.com or call 804-289-9709.
Contact:
Investors:
Erica Bartsch
Sloane & Company
Tel: 212-446-1875
E-mail: ebartsch@sloanepr.com
Media:
Sherry Sutton
MONI Smart
Security
Tel: 972-243-7443, ext. 73661
E-mail: ssutton@mymoni.com
