NEW YORK, March 1, 2018 /PRNewswire/ -- Music mogul DJ
Khaled might be hitting the road on tour, but he's bringing a little piece of home along the way: his kitchen. Today, Weight Watchers International, Inc. (NYSE: WTW) ("WW") announced the launch
of Khaled's Kitchen Tour, a one-of-a-kind, immersive food truck experience, featuring some of DJ Khaled's favorite recipes on the
WW Freestyle program. Helping to inspire healthier habits while on-the-go, Khaled's Kitchen will follow WW social media
ambassador DJ Khaled and his crew during his concert tour across the United States.
Khaled's Kitchen will host free pop-up events in several cities along the tour route, giving people the opportunity to
experience the freedom and flexibility of the new WW Freestyle program through dishes inspired by DJ Khaled's personal chef, Chef
Melissa Zuniga. DJ Khaled and Chef Melissa will also host meet-ups in four locations,
interacting with concert goers and local fans. Weight Watchers and DJ Khaled will reveal these locations on their social media
channels on the day of each event – adding an element of surprise and delight for fans.
"I am all in on Weight Watchers. All in. I'm going to show you how you can do that WW Freestyle program no matter where you
are. Join me on this journey to greatness," said DJ Khaled. "My fans are everything to me, and I want you all to experience that
WW Freestyle feeling. Be great, and be grateful. Come to Khaled's Kitchen and enjoy some of my favorite recipes that keep me
going every day! I will never stop!"
"DJ Khaled is helping to inspire communities all over the world to live healthier and be their best selves through his
experiences on the WW Freestyle program," said Mindy Grossman, President and CEO of Weight
Watchers International, Inc. "Through Khaled's Kitchen, DJ Khaled will have another platform to share his passion for the WW
Freestyle program with the world, help guide people toward healthier living in the kitchen as well as showcase how it's possible
to maintain a healthier way of life, even when you're on the road."
To follow DJ Khaled's journey on WW, follow him on Snapchat (@djkhaled305), Instagram, Twitter, and Facebook. On his social channels, he will continue to document
his success on WW Freestyle, showcasing how the program has helped him on his journey to health and well-being. You can also
visit www.weightwatchers.com/us/DJKhaled.
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is a global wellness company and the world's leading commercial weight management
program. We inspire millions of people to adopt healthy habits for real life. Through our engaging digital experience and
face-to-face group meetings, members follow our livable and sustainable program that encompasses healthy eating, physical
activity and positive mindset. With more than five decades of experience in building communities and our deep expertise in
behavioral science, we aim to deliver wellness for all. To learn more about the Weight Watchers approach to healthy living,
please visit www.weightwatchers.com. For more information about our
global business, visit our corporate website at www.weightwatchersinternational.com.
Media Contact:
Jenny Zimmerman
212-589-2784
jenny.zimmerman@weightwatchers.com
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SOURCE Weight Watchers