Burger King ® Restaurants’ New Spicy Crispy Chicken Sandwich Packs a Punch
The Crispy Chicken Sandwich just Upped its Game by Adding Spice – and Shade - from Conor
McGregor
Today, BURGER KING® Restaurants is throwing a punch by unveiling the new Spicy Crispy Chicken Sandwich. Packing serious heat,
the new Spicy Crispy Chicken Sandwich is made with juicy, tender and crispy 100% white meat chicken filet that is seasoned and
breaded with bold spicy flavors.
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Burger King® Restaurants’ New Spicy Crispy Chicken Sandwich Packs a Punch (Photo: Business Wire)
The launch of this spicy sandwich follows the success of the Crispy Chicken Sandwich, which was introduced as a permanent menu
item in March 2016. Guests were overcome with excitement about the Crispy Chicken Sandwich and will now be fired up to try the new
Spicy Crispy Chicken Sandwich.
Looking to get guests fired up, The King hand delivered a Spicy Crispy Chicken Sandwich to the only person who can handle the
heat.
“All this chicken and King talk swirling around out there's got me really fired up,” said world champion fighter, Conor
McGregor. “Fired up to try the new Spicy Crispy Chicken Sandwich at BURGER KING® Restaurants.”
The launch video can be viewed on YouTube.com/BurgerKing.
The Spicy Crispy Chicken Sandwich is available at participating BURGER KING® restaurants nationwide for a recommended price of
$4.59.
About BURGER KING®
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original
HOME OF THE WHOPPER®, the BURGER KING® system operates more than 15,000 locations in approximately 100
countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is
owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with
more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. To learn
more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.
ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan, 212-230-1800
brooke@alisonbrodmc.com
bk@alisonbrodmc.com
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