Proven leader to define and implement global marketing strategy
OTTAWA, March 22, 2018 /CNW/ - Kinaxis® (TSX:KXS), provider of RapidResponse®, a
leading cloud-based supply chain management solution based on concurrent planning, has named Jay Muelhoefer as Chief Marketing Officer. In this
executive role, Muelhoefer will lead strategies to elevate awareness of Kinaxis' brand and breakthrough vision of digital supply
chain transformation, enhance demand generation initiatives and strengthen the teams and processes that link market requirements
and Kinaxis' revolutionary RapidResponse platform.
"I've tracked the growth and success of Kinaxis and have been impressed by the company's ability to deliver the unique
benefits of concurrent planning to globally-recognized customers across multiple industries such as automotive, life sciences,
consumer packaged goods and others," said Muelhoefer. "I look forward to putting my past experience and success with
organizations delivering SaaS and cloud-based solutions to work in my new role at Kinaxis, as we strive to increase awareness and
expand our global footprint through the ongoing delivery of RapidResponse."
Muelhoefer brings an extensive marketing background to his new role at Kinaxis, most recently as Chief Marketing Officer at
Intralinks, where he led a global team through the execution of multiple go-to-market and demand generation strategies. Prior to
Intralinks, Muelhoefer held CMO roles at IBM and Platform Computing, and was the General Manager of SaaS PLM at PTC (Parametric
Technology Corp). With a strong background as a product leader, Muelhoefer will draw on his valuable cross-functional experience
to help grow all aspects of Kinaxis' marketing functions at the scale necessary to support the company's long-term
objectives.
"We are thrilled to have Jay join the executive team as we begin to accelerate our investments in expanding our business
through Europe and Asia," said John
Sicard, Chief Executive Officer at Kinaxis. "Jay's experience in leading global marketing teams and his deep intellect in
product marketing will be instrumental in generating maximum demand for our revolutionary supply chain, and sales and operations
planning product."
A client-focused product evangelist and relationship-driven team leader with a track record of success in
software-as-a-service business models, Muelhoefer holds an MBA from Harvard Business School, and both
a Master of Science and Bachelor of Science in Engineering from Massachusetts Institute of
Technology.
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About Kinaxis Inc.
Offering the industry's only concurrent planning solution, Kinaxis is helping organizations around the world revolutionize their supply chain planning. Kinaxis
RapidResponse, our cloud-based supply chain management software, connects your data, processes and people into a single
harmonious environment. With a consolidated view of the entire supply chain, you can plan expected performance, monitor progress
and respond to disconnects when reality hits. RapidResponse lets you know sooner and act faster, leading to reduced decision
latency, and improved operational and financial performance. We can prove it. From implementation to expansion, we help our
customers with every step of their supply chain journey.
SOURCE Kinaxis Inc.
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