- Nokia bolsters Customer Experience Index (CEI) with machine learning and intelligent automation to improve accuracy of
predicting customer satisfaction
- Auto-tuning CEI reduces time to derive deep insights on subscriber experiences from months to days, enabling service
providers to act six times faster
- Provides intelligent, real-time recommendations for next-best automated and human actions to address subscriber issues
- Gives service providers unprecedented visibility into subscriber experiences, accelerates and improves the resolution of
issues, and opens new revenue streams
27 March 2018
Espoo, Finland - Nokia has unveiled the latest version of its Cognitive Analytics for Customer Insight software,
providing powerful new capabilities so service provider business, IT and engineering organizations can consistently deliver a
superior real-time and personalized customer experience.
Nokia Cognitive Analytics for Customer Insight provides a holistic, real-time view of the customer experience to help service
providers quickly identify issues and prioritize improvements based on their customer and business impact. It features Nokia's
Customer Experience Index (CEI), which correlates information from the network, devices, customer care, billing and other sources
with satisfaction surveys like the Net Promoter Score to produce a customer-specific score that tracks service performance and
subscriber satisfaction.
In this latest release, Nokia CEI now taps advanced machine learning and deep learning algorithms co-developed with Nokia Bell
Labs to provide new levels of prediction and automation capabilities to improve the subscriber experience. The algorithms optimize
themselves over time, decreasing the time required for the initial tuning of the index from months to days, and delivering a far
more accurate view of subscriber satisfaction. As a result, service providers can take actions based on CEI insights and
predictions six times faster to address service issues and deliver better revenue-generating services based on subscriber needs and
preferences.
The latest version of the Nokia CEI also adds integration with Nokia Fastermind, which leverages machine learning to extract
value from customer analytics data for real-time decisioning (RTD). The integration closes the loop from insights to action by
providing automated, real-time recommendations for next-best-actions that service providers can implement to proactively address
issues and improve the subscriber experience.
Niilo Fredrikson head of Digital Intelligence at Nokia Software, said: "Service providers need to put the customer
experience at the heart of their businesses and engage with customers in 'digital time' - identifying their needs, solving problems
and delivering the right service through the right channel the moment they need it. Our new Cognitive Analytics solution takes it a
step further, harnessing AI, Nokia's deep domain expertise and the Fastermind actionable software to anticipate subscriber needs
and problems before they happen, and deliver recommendations that service providers can act upon before the customer is even aware
of it. This leads to happier customers, less churn and, ultimately, higher revenues."
Justin van der Lande, principal analyst at Analysys Mason, said: "Nokia CEI is a second-generation solution that is able
to build a more accurate measurement of customer experience with many more data dimensions than before. These include data from
customer care, billing and the network to give a comprehensive view of each customer's context and journey. This precise
measurement of customer experience enables service providers to optimize the treatment and interaction they create with each
customer in real-time."
Nokia Cognitive Analytics for Customer Insight software is the most mature solution for AI-driven actionable decision making on
the market. It's a comprehensive solution that collects real-time insights on over 300 dimensions of the contextual subscriber
experience and customer satisfaction across both fixed and mobile networks. The software gives service providers an unparalleled
depth and breadth of information to deliver a superior customer experience.
The new Nokia Cognitive Analytics for Customer Insight software is expected to be available beginning in Q3 2018.
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Media Inquiries
George Millington
Nokia Software Communications
+1 925-683-5471
george.millington@nokia.com
Nokia Communications
+358 10 448 4900
press.services@nokia.com
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