New York, New York--(Newsfile Corp. - April 2, 2018) - NetworkNewsAudio announces the Audio Press Release (APR) titled "Cannabis
Companies Prepare their Brands for Canadian Legalization," featuring Choom Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF).
To hear the NetworkNewsAudio version, visit http://nnw.fm/r6JTE
To read the original editorial, visit http://nnw.fm/uOVo5
The brand Choom is building is a perfect fit for the recreational cannabis market. It's all about fun and relaxation. Images
of Hawaiian beaches combine with a mellow color pallet to evoke an atmosphere that's far away from the clinical style taken by
pharmaceutical cannabis brands.
The company's website and marketing materials emphasize the story behind the brand and, by implication, the bigger history of
cannabis use in American and Canadian culture. Choom is showing an awareness of the decades of recreational smoking that have
come before, that it understands that most customers aren't just taking up the habit now, and that they have a whole culture
built around shared interests and values. Through its branding, Choom is selling itself as part of an ongoing history of people
relaxing and enjoying cannabis.
It might seem like a lot of effort to go to for a single product, but there's a lot of money at stake. Cannabis already has a
huge market in Canada, and with the change in the law, the profits from that market will shift from criminals to legitimate
businesses. It's estimated that the cannabis industry will quickly be worth $10 billion by 2023, according to a recent Research
report by Pacific International Securities, more than the spirits and wine markets respectively. That's not counting ancillary
products and services such as security, testing, tourism, and paraphernalia. By making a new brand feel established, Choom is
marking out a strong place within that large market.
About Choom™
Channeling the spirit of Hawaii in the Okanagan, high-grade handcrafted strains by Choom™ are all about cultivating good times
and good friends. Choom™ was inspired by the Choom Gang; a group of buddies in Honolulu during the 1970s. Now, after four decades,
Choom is bringing the spirit of Hawaii to the Okanagan. The company is planting its flag in the rapidly growing legal cannabis
industry in Canada with its own brand of high-grade handcrafted herb. For more information, visit the company's website at www.Choom.ca.
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Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and
Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are
based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned
not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof.
In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this
release and matters set in the company's SEC filings. These risks and uncertainties could cause the company's actual results to
differ materially from those indicated in the forward-looking statements.
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NetworkNewsWire (NNW)
New York, New York
www.NetworkNewsWire.com
212.418.1217 Office
Editor@NetworkNewsWire.com
