Seagate Showcases Latest Products, Partnerships and Unveils New Online Community to Industry-Leading Media
& Entertainment Organizations at NAB 2018
Providing solutions that effortlessly integrate into a wide range of creative workflows
NAB 2018 – At the NAB 2018 conference Seagate Technology (NASDAQ: STX), a world leader in data storage solutions, today
announced the launch of a new product, LaCie Rugged® RAID Pro, and creative professional community, Collective. These
announcements mark Seagate’s ongoing commitment to provide innovative solutions and platforms to support the workflows of creative
professionals that allow digital content to be created, stored, utilized and shared in the most creative and effective ways.
“Digital content creation is key in the media and entertainment (M&E) industry, comprising of unique moments that are the
product of time and money – and often irreplaceable,” said Tim Bucher, senior vice president of Seagate consumer solutions. “We
have seen an exponential rise in the amount of data created and as such, it has become central to industries such as M&E. From
shooting on set through to post-production, the transferring, storing and accessing of data is a pivotal part of the creative
workflow. At Seagate, we’re constantly looking to deliver storage solutions that allow people to unlock their full creative
potential, and create truly memorable content.”
Seagate and LaCie solutions are helping the M&E industry protect the value of this high-quality, high-resolution digital
video throughout the capturing, editing, distribution and archiving process. From technology geared for small post-production
houses to complex systems ideal for multi-editor environments, these solutions provide the ability to manage large amounts of data
while ensuring it is secure and accessible anytime, anywhere.
Addressing industry’s increasing demand for high performance storage on set, LaCie is launching the Rugged® RAID Pro
4TB, design by Neil Poulton, the next generation of its popular Rugged RAID solution.
From the plains of Africa, to sub-zero temperatures, to the wasteland of abandoned Chernobyl, the Rugged range has served
creative explorers no matter where they are, providing safe and reliable storage for the last 13 years. Encased in the famous
orange rubber shell, the Rugged RAID Pro offers up to 240 MB/s in RAID 0 and RAID 1 for peace-of-mind in having a second copy in
the field, as well as when transporting content back to the editing studios. With the integrated SD Card Reader, creative
professionals can quickly offload content with the quick import toolkit. The Rugged RAID Pro is designed with the latest USB-C
connector and compatible with next-generation Thunderbolt 3 computers but also backward compatible with USB 3.0. While the drive is
also shock, dust, crush and water resistant, LaCie includes 3-Year Limited Warranty with Rescue Data Recovery Services and 1-Month
Adobe All-Apps Plan (a $79.49 value) – featuring Adobe Photoshop CC, Adobe Illustrator CC and much more giving creative
professionals peace of mind when exploring and capturing the world. LaCie Rugged RAID Pro will be shipping this quarter with an
estimated suggested price of $349.
To further support the M&E industry and creative professionals more widely, LaCie has recently launched Collective, an online community bringing together passionate creative professionals to share ideas, experiences,
create content, and hone their skills by collaborating with like-minded individuals and industry experts.
The community is tailored to creatives with an appetite for mentorship, connection and creative growth, providing a space for
continual exchange between professionals and valuable resource for users to develop and refine their craft, whatever their creative
discipline. As part of this, the site hosts residents, a select group of industry standard-bearers who will both inspire and
nurture creative talent by providing content for the site during their ‘residency’. Their activity and ongoing relationship with
the platform is designed to entice aspiring creatives to join the platform to reap the rewards of membership. The creative
industries are built on collaboration and LaCie is committed to not only providing the right solutions, but the right environment
too for all creative professionals.
“As an adventurous professional, having creative freedom no matter where I am has always been important,” said Andy Best,
photographer and regular contributor to National Geographic Adventure. “LaCie allows me to overcome any challenges presented by the
environment or climate I’m in, providing me with an uninterrupted workflow and ultimately, a better final product for my viewers
and readers.”
Seagate and LaCie will also be joined at NAB by partners including Adobe, Blackmagic and DJI. Attendees will be able to take
part in a demonstration hosted exclusively at NAB (South Hall booth #SL9610), exploring the creative workflow with a variety of
Seagate and LaCie solutions at different stages of content creation. Using some of Hollywood’s latest technologies, visitors can
learn about the ideal setup for capturing the perfect shot, how to ingest content using products such as the DJI Copilot, the
archiving process when using a RAID system and how best to ultimately consume the content through media servers powered by QNAP
with drives such as the IronWolf® Pro.
These demonstrations will help creative professionals to manage the amount of data and tight timelines they face each day, by
simplifying their workflow and making it more efficient. Whether it’s a desktop drive or a hybrid array, Seagate and LaCie can
provide a range of solutions which can quickly scale up or down to accommodate any workload at any time.
Sven Pape, an A.C.E. Award nominated editor who has cut for James Cameron and Joseph Gordon-Levitt, said: “Working in film and
TV is a fast-paced, challenging environment and you need to be confident in the technology that’s supporting you. From editing,
through to the increased data requirements of innovations such as 3D film, storage is an important part of my workflow to ensure my
valuable footage is safe. Seagate and LaCie give me that peace of mind and allow me to edit as freely and creatively as
possible.”
You can also find more information on new products at:
Rugged RAID Pro product page: https://www.lacie.com/professional/rugged/#rugged-raid-pro
Video: https://www.youtube.com/watch?v=HW5nVF923ms
More press materials here: http://www.lacie.com/company/press-kits/ and https://www.seagate.com/about-seagate/media-kit/
About Seagate
Seagate creates space for the human experience by innovating how data is stored, shared and used. Learn more at www.seagate.com. Follow Seagate on Twitter, Facebook, LinkedIn, Spiceworks, YouTube and subscribe to our blog.
© 2018 Seagate Technology LLC. All rights reserved. Seagate, Seagate Technology, the Spiral logo and LaCie are registered
trademarks of Seagate Technology LLC in the United States and/or other countries. Rugged and IronWolf are either trademarks or
registered trademarks of Seagate Technology LLC or one of its affiliated companies in the United States and/or other countries. All
other trademarks or registered trademarks are the property of their respective owners. When referring to drive capacity, one
gigabyte, or GB, equals one billion bytes and one terabyte, or TB, equals one trillion bytes. Your computer’s operating system may
use a different standard of measurement and report a lower capacity. In addition, some of the listed capacity is used for
formatting and other functions, and thus will not be available for data storage. Quantitative usage examples for various
applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format,
features and application software. Actual data rates may vary depending on operating environment and other factors.
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Seagate Technology
Ekaterina Wilk, +33 6 08 06 59 32
ekaterina.wilk@seagate.com
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