CINCINNATI, April 23, 2018 /PRNewswire/ -- In celebration
of Earth Month, The Kroger Co. (NYSE: KR) is highlighting its commitment to sustainable practices through its annual Sustainability Lives Here event.
Sustainability Lives Here, running now through May 5, features $100
in digital coupons on sustainably-produced products and information about ways customers can extend food life, minimize food waste at home and much
more.
"Sustainability Lives Here is a platform that makes it easy for customers to participate in our sustainability programs and
commitments, including Zero Hunger | Zero Waste," said Lisa Zwack, Kroger's head of sustainability.
Customer insights illustrate that a growing number of shoppers want to make better, more informed purchase decisions. The
story behind a product has become a motivating factor for many customers.
Kroger offers thousands of sustainably-sourced and -produced products in its stores and through its ecommerce channels,
including its own Simple Truth®
brand, which offers a growing assortment of Fair Trade Certified™ products like coconut, coffee, sugar and tea and leads the
private label grocery industry in Fair Trade offerings. Members of Kroger's Simple Truth® team recently traveled to the Philippines to visit several of its Fair Trade Certified coconut farms to see its community investment
partnership in action, including how the company is enhancing meal programs for local school children. To view the experience,
watch this video.
"Kroger is committed to responsible sourcing throughout our supply chain and having a positive effect on our communities and
our planet," continued Ms. Zwack. "Sustainability Lives Here makes it easy for customers who share this passion to discover and
try eco-friendly items they can feel good about."
During the three-week Sustainability Lives Here event, more than 50 sustainably-produced brands are offering Kroger customers
more than $100 in combined digital coupon savings. For every digital coupon that is redeemed
through the program, Kroger will donate the equivalent of one meal to Feeding America®, up to one million meals.
In September 2017, Kroger introduced its Zero Hunger │ Zero Waste social impact plan, aiming to
end hunger in the communities it calls home and eliminate waste across its company by 2025. Kroger continues its inaugural work
with long-standing partners Feeding America and World Wildlife Fund (WWF) to help the company achieve this vision.
Kroger will publish its 2018 sustainability report later this spring.
At The Kroger Co. (NYSE: KR), we are dedicated to our Purpose: to Feed the Human Spirit™. We are nearly half a million
associates who serve nine million customers daily through a seamless digital shopping experience and 2,800 retail food stores
under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities
by 2025. To learn more about us, visit our newsroom and investor relations site.
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SOURCE The Kroger Co.