Oscar Mayer Launches Bacoin, the First-Ever Cryptocurrency Backed by the Gold Standard of
Oscar Mayer Bacon
Bacon fans can mine, track value of and cash out Bacoin for real Oscar Mayer Bacon
For nearly 100 years, Oscar Mayer has set the gold standard of bacon by providing a superior quality, great-tasting
product that cooks up perfectly every time. Now Oscar Mayer is paving the way in the burgeoning cryptocurrency landscape by
introducing Bacoin, the first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon.
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Bacoin explained in three easy steps. (Graphic: Business Wire)
Starting today, Oscar Mayer is giving away a limited amount of Bacoin that fans can mine, track the value of and cash out
for real packs of Oscar Mayer Bacon at OscarMayerBacoin.com.
Similar to other cryptocurrencies, the value of Bacoin can be volatile. However, Bacoin stands out by the fact that Bacon lovers
can boost value by spreading the news via Twitter and email on OscarMayerBacoin.com. The more they share, the greater Bacoin is worth. When ready, Bacoin owners can select the
best time to cash out and receive real packs of Oscar Mayer Bacon. For more details on how Bacoin works, check out this video from the architect of Bacoin, Keith Sizzle.
“Oscar Mayer is the gold standard of bacon because of our dedication to hand-selecting the best cuts and then naturally
sugar curing and naturally hardwood smoking our bacon,” said Matt Riezman, brand manager for Oscar Mayer. “Add to that our
proven expertise in the bacon-tech space, Bacoin is poised to deliciously revolutionize the cryptocurrency market.”
Bacoin is Oscar Mayer’s latest disruptive innovation, following past campaigns including Sizzl, the dating app for bacon
lovers, and Wake Up & Smell the Bacon, an Oscar Mayer bacon-scented alarm clock.
To learn more about Oscar Mayer Bacoin and the mining process, visit the official website (OscarMayerBacoin.com). For more information on Oscar Mayer Bacon, visit www.OscarMayer.com.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer
of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at
home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun,
Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar
Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft
Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit
www.kraftheinzcompany.com.
The Kraft Heinz Company
Lynne Galia, 847-646-4396
Lynne.Galia@KraftHeinzCompany.com
or
Lainie McKeague, 312-377-4133
Lainie.McKeague@olson.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20180430005721/en/