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Square, Paypal Fall As Amazon Pay Works To Poach Market Share

AAPL, V, GOOG, PYPL, SQ

Amazon.com, Inc. (NASDAQ: AMZN) is offering to negotiate lower charges and pass its discounts on credit-processing fees onto retailers that adopt Amazon Pay, according to a Bloomberg report.

The diminished rates are meant to entice retailers generally charged 2-percent fees on credit transactions and 24 cents on debit — and to draw them from competing payment services.

Why It’s Important

The service heightens competition in the digital payments space already squeezed by Apple Inc. (NASDAQ: AAPL)'s Apple Pay, Alphabet Inc (NASDAQ: GOOGL)’s Android Pay and rival programs by Mastercard Inc (NYSE: MA) and Visa Inc (NYSE: V).

Online payment facilitators accordingly plummeted on the report. Paypal Holdings Inc (NASDAQ: PYPL) plunged as much as 3.5 percent and Square Inc (NYSE: SQ) 1.7 percent.

What’s Next

Whether Amazon will expand the service beyond an allegedly small set of merchants is yet to be seen. As Bloomberg noted, Amazon is known to test such initiatives ahead of broader launches.

Check out the people and companies looking to disrupt the payments sector, as well as many others, at the Benzinga Global Fintech Awards on May 15 and 16.

Related Links:

Apple Pay Now More Widely Accepted Than PayPal

The Payments World: PayPal Vs. Apple Pay Vs. Visa Checkout Vs. Masterpass Vs. Amazon Payments Vs. Facebook Payments