DUBAI, United Arab Emirates and RIYADH, Saudi Arabia, May
15, 2018 /PRNewswire/ -- Following the news that Saudi Arabia's Ministry of Culture
and Information will be opening up the Kingdom to movie theatres in 2018 for the first time in 35 years, IMAX Corporation (NYSE:
IMAX) and VOX Cinemas, the Middle East's largest and most rapidly growing cinema exhibitor,
today announced a sales agreement for a minimum of four new IMAX® theatres in Saudi Arabia. Four
theatres will be added to new multiplexes in Riyadh and other prime locations at some of the
Kingdom's most prominent shopping malls including those owned by VOX Cinemas' parent company, Majid Al
Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle
East, Africa and Asia.
The first IMAX theatre has opened at VOX Cinemas' new four-screen multiplex in Saudi Arabia
at Riyadh Park Mall. VOX Cinemas was awarded its licence to operate cinemas in the Kingdom and plans to invest SAR2B (US$533.3M) to open 600 screens in Saudi
Arabia over the next five years. In addition, IMAX theatres will be featured at VOX Cinemas in Majid Al Futtaim's City
Centre Ishbiliyah and Mall of Saudi. Today's agreement brings the IMAX contracted network in Saudi
Arabia to at least five, with two currently open, as IMAX also operates the IMAX® dome theatre at the Sultan Bin Abdul
Science Center in Al-Khobar, which opened in 2005.
IMAX already has a substantial footprint in the Middle East, with VOX Cinemas operating
several successful IMAX locations regionally, including Mall of the Emirates (Dubai), City
Centre Qurum (Oman), City Centre Bahrain (Bahrain) and City
Centre Beirut (Lebanon). IMAX first entered the Middle East in
2000, with the IMAX theatre at the Scientific Centre of Kuwait and today has a total of 32
contracted theatres in the region, inclusive of today's agreement, of which 20 are currently open.
"Saudi Arabia presents an exciting and sizeable new growth opportunity for IMAX, and today's
agreement with our long-time partners at VOX Cinemas marks an important first step in our efforts to capitalize on this untapped
market," said IMAX CEO Richard L. Gelfond. "IMAX began delivering awe-inspiring cinematic
experiences to audiences in Saudi Arabia in 2005 as the sole operating theatre in the country.
We've been closely following the economic and cultural developments in the market and look forward to playing a key role in the
growth of the Kingdom's emerging entertainment sector."
Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas commented: "We're
thrilled to bring IMAX to commercial theatres in KSA for the first time. We thank the Saudi Government for the faith they have
placed in us and we look forward to contributing to the Saudi Vision 2030 as we support the growth of their new cinema
sector."
Mitchell continued: "We are investing heavily in creating an exceptional movie-watching experience for cinema goers in Saudi -
incorporating not just the latest movie content, but also top-quality food and beverage, superior customer service and
cutting-edge technology. Our Net Promoter Score platform ensures that we gauge all our guests' feedback and continue to provide
an experience that exceeds their expectations and the market standards."
VOX Cinemas currently operates 322 screens across eight countries in the region. The experience-focused exhibitor was
also recognized on the international stage as the recipient of the CinemaCon Global Achievement in Cinema award in 2017. Offering
world-class experiences tailored to each territory, VOX Cinemas has a highly successful partnership with IMAX across many of its
best-performing locations in the Gulf Cooperation Council.
The announcement follows IMAX's signing of a Memorandum of Understanding with Saudi Arabia's
General Culture Authority (GCA) on May 12 at the Cannes Film
Festival. The GCA and IMAX will jointly seek opportunities to help Saudi studios and directors release films with cross-border
appeal and eventually tap IMAX's global distribution platform to export their films to non-Arabic markets.
Note to the Editor: The legal name of this company is "Majid Al Futtaim" and should not
be shortened or replaced by an acronym to avoid confusion with another business entity.
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About Majid Al Futtaim Cinemas
VOX Cinemas is the Middle East's most innovative and customer-focused cinema
exhibitor. Owned and operated by Majid Al Futtaim Cinemas, VOX Cinemas is the cinema arm of Majid
Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East
and North Africa. With 33 cinema complexes totalling 322 screens across the region, including
163 screens in the UAE, 15 screens in Lebanon, 47 screens in Oman, 30 screens in Bahrain, 28 screens in Egypt, 17 in Kuwait and four in KSA, VOX Cinemas is now the Middle East's largest and most rapidly growing cinema exhibitor.
The company is undergoing a 1.2 billion Dirham investment that will see the company expand to
operate 600 screens across 50 locations in the region by 2020. Tailoring every cinema location to the surrounding market place
and customer preferences, VOX Cinemas offers a mix of cinema experiences including two luxury cinema concepts, THEATRE by Rhodes
and GOLD by Rhodes which are collaborations with Michelin-starred Chef Gary Rhodes. Taking the MAX
big screen cinema to the next level, VOX Cinemas currently operates the Middle East's largest
cinema screen in the region at the Virgin Radio MAX screen in City Centre Deira in Dubai. VOX
Cinemas also has the very first and only IMAX with Laser screen in the Middle East, holds the
Middle East's exclusive rights to the immersive 4DX experience, and operates KIDS, the very
first cinema in the Middle East dedicated to kids having fun. VOX Cinemas also recently
introduced OUTDOOR, the first open air VOX Cinemas in the region located on Galleria Mall's Rooftop in Dubai for the cooler months of the year.
www.voxcinemas.com
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and
leisure pioneer across the Middle East, Africa and Asia. A remarkable business success story, Majid Al Futtaim started from one
man's vision to transform the face of shopping, entertainment and leisure to 'create great moments for everyone, every day'. It
has since grown into one of the United Arab Emirates' most respected and successful businesses
spanning 15 international markets, employing more than 40,000 people, and obtaining the highest credit rating (BBB) among
privately-held corporates in the region.
Majid Al Futtaim owns and operates 22 shopping malls, 12 hotels and three mixed-use
communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall
of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls
which are in joint venture with the Government of Sharjah. The Company is the exclusive
franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 230 outlets in 15
countries.
Majid Al Futtaim operates over 300 VOX Cinema screens and 32 Magic Planet family entertainment
centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski
Egypt, among others. The Company is parent to the consumer finance company 'Najm', a fashion retail business representing
international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maison du Monde; and
a healthcare business that operates City Centre Clinics. In addition, Majid Al Futtaim operates
Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised
environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
www.majidalfuttaim.com
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About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create
experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing
IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and
successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of
March 31, 2018, there were 1,382 IMAX theatre systems (1,286 commercial multiplexes, 12 commercial
destinations, 84 institutional) operating in 77 countries. On Oct. 8, 2015, shares of IMAX China, a
subsidiary of IMAX Corp., began trading on the Hong Kong Stock Exchange under the stock code "HK.1970."
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX
nXos® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on IMAX management's assumptions and existing
information and involve certain risks and uncertainties which could cause actual results to differ materially from future results
expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual
Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
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SOURCE IMAX Corporation