Adding 30 Years of Senior Executive Distribution Expertise in the USA
Beverage Industry
VANCOUVER, May 16, 2018 /CNW/ - Phivida Holdings Inc.
("Phivida" or "The Company") (CSE: VIDA; OTCMKTS: PHVAF)
is pleased to announce the appointment of Mr. Greg McCauley to The Company's Advisory Board.
Mr. McCauley brings over 30 years of experience as sales and marketing executive in the USA
beverage industry.
Mr. McCauley's experience includes nine years as a senior executive of Red Bull where he
supported the launch of the brand in Canada before serving as the National Director of
Distribution for the USA. Marketplace. Mr. McCauley has also led sales and marketing initiatives
for innovative functional food and beverage brands including; Cytosport (Muscle Milk), where he served as Executive Vice
President of Sales and Marketing.
Mr. McCauley joins a Phivida Advisory Board chaired by Mr. Jon Silverman, former strategic
advisor for John Labatt Ltd., Executive Vice President for Seagram's International and former Chief Operating Officer and member
of the Executive Committee of Bavaria Columbia Inc. His focus will be on developing USA beverage
distribution channels.
Prior to joining Red Bull in 2001, Mr. McCauley spent nine years with E&J Gallo Winery
before being hired by the Miller Brewing Company. At Miller, Mr. McCauley served as the General Manager at Burke Beverage, the
largest Miller distributor in Northern California at the time. Mr. McCauley was later recruited
to Columbia Distributing Inc., where he served as Vice President of Sales and Marketing and currently serves as the Vice
President and General Manager for Mast Jägermeister SE, supervising operations and growth in the western USA and Canadian markets.
"I developed a committed passion for the health and wellness segment. During my tenure at CytoSport, a functional beverage
brand, we grew our marketshare through convenience, grocery and major retail pharmacies," said Mr. McCauley. "Now living in
Washington state, I've seen the integration of cannabinoids from a medicinal and wellness
perspective and I took special a interest in the effectiveness of cannabidiol, or CBD, and its anti-inflammatory and
neuroprotectant qualities. The impressive portfolio of CBD-infused products at Phivida, along with a chance to rejoin a
team led by CEO Jim Bailey, CMO Mike Cornwell and CCO Doug Campbell, made this too great of an
opportunity to miss. I'm excited to help educate the world on the benefits non-opioid, naturopathic consumables and treatments
such as Phivida's CBD infused functional foods and beverages, and hemp oil extracts."
President and Chairman, Mr. John Belfontaine said, "We are honoured to have Greg join the
Phivida senior management team. Greg has an impressive career in leading distribution and marketshare growth for innovative
beverage brands at various stages of development. Greg's expertise in; multi-channel route-to-market strategies, partner and
customer relationship management and retail distribution are invaluable resources for Phivida. Moreover, Mr. McCauley's passion
for natural plant medicines and for the establishment of quality standards in cannabinoid treatments makes him the ideal advisor
and an influential steward for future of our brand."
Phivida Holdings Inc.
Phivida ["fiii-vee-daa"] is a premiere brand of cannabidiol ("CBD") infused functional foods, beverages and clinical health
products, poised for global distribution. Using encapsulation technology, Phivida converts cannabinoid oils and extracts into
water soluble delivery, enhancing bioavailability, and timed released within the body. Phivida's encapsulated CBD is infused into
CBD beverages, foods and supplements containing a proprietary blend of phytonutraceuticals studied to target a range of health
conditions, from chronic pain to terminal diseases. The World Anti-Doping Association's recently lifted a ban of CBD from hemp oil and the World Health Organization's recent statement supports clinical benefits of CBD for athletes and active
families. Celebrating; Health and Wellness, In Harmony™, Phivida's mission is to lead the alternative health care sector as the
benchmark quality standard in premium cannabinoid infused foods, beverages and clinical products, with a dedication to research,
education and investing back into the communities which we so proudly serve.
Phivida is listed on the Canadian Securities Exchange under the ticker symbol "VIDA". Visit www.phivida.com or join our social media network @Phivida.
SOURCE Phivida Holdings Inc.
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