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Charles & Colvard Introduces New Gemstone Offerings and Jewelry Styles for Growing Audiences and Trade Partners

CTHR

RESEARCH TRIANGLE PARK, N.C., May 30, 2018 (GLOBE NEWSWIRE) -- Charles & Colvard, Ltd. (Nasdaq:CTHR), the original and leading worldwide source of created moissanite, today announced the availability of new gemstone offerings and jewelry styles to meet the demands of its growing consumer audience and wholesale customers. These products will debut at JCK Las Vegas, the jewelry industry’s leading trade show, taking place June 1-5, 2018. The company will exhibit in the Bridal section, booth B57004.

New featured products include:

  • New Forever One™ gemstone cuts – elongated ovals and cushion hearts & arrows;
  • New branded line of created moissanite, Moissanite by Charles & Colvard®, that is both high quality and competitively priced;
  • An expanded fashion jewelry selection for online and retail partners; and
  • Personalized jewelry styles on Charles & Colvard’s website, www.charlesandcolvard.com.

“With the introduction of our expanded moissanite gemstone and fashion jewelry offerings, our partners can bring even more brilliance to their customers online and in stores,” said Charles & Colvard President and CEO, Suzanne Miglucci. “We believe this is a great way to connect with our growing millennial audience, and we are thrilled to return to JCK to introduce these beautiful new products to the market. As the original creators of moissanite, we have more than 20 years of experience cutting and polishing our gems. It’s through progressive technology and relentless innovation that Charles & Colvard created its Revolutionary Cut™ specifications to maximize the fire and brilliance of these exceptional gemstones.” 

Two new gemstone cuts are now available from Charles & Colvard: elongated ovals and cushion hearts & arrows. Both cuts are available to the trade through distribution partners.

Moissanite by Charles & Colvard® delivers exceptional fire and brilliance at a Revolutionary Value™. This new branded line of created moissanite is competitively priced and higher quality than other moissanite on the market. The distinction between Charles & Colvard’s premium brand, Forever One™, and Moissanite by Charles & Colvard® is made through Charles & Colvard’s meticulous grading standards. Throughout the creation process each gemstone is closely evaluated for clarity and cut to determine if it meets the criteria of Forever One™ or falls within the specifications of Moissanite by Charles & Colvard®.

By offering new fashion jewelry selections, the Company continues to serve broader audiences. This expanded assortment provides more trendy styles including stacker rings, earrings, bracelets and personalized necklaces, which were previously a small portion of the product catalog. By expanding beyond bridal and fine jewelry, Charles & Colvard is able to meet the demand of millennial consumers directly and through its trade partners.

To further differentiate products and provide customers with style options that express individuality, Charles & Colvard introduced personalized jewelry. This assortment gives customers the option to personalize pendants and bracelets with names and initials. All personalized pieces include a bezel set moissanite gem to distinguish them as Charles & Colvard jewelry styles.

To learn more, please visit booth B57004 at JCK Las Vegas or visit www.charlesandcolvard.com.

About Charles & Colvard, Ltd.

Charles & Colvard (Nasdaq:CTHR) believes luxury can be beautiful and conscientious. As an e-commerce-driven business, the Company uses innovative technology and sustainable practices to lead a revolution in the jewelry industry. As the original pioneer of lab-created moissanite, a rare gemstone formed from silicon carbide, Charles & Colvard delivers a brilliant product at a revolutionary value that meets the needs of today’s discerning customer. Jewelry consumers seek Charles & Colvard products because of their exceptional quality as well as their environmental and social responsibility. Charles & Colvard was founded in 1995 and is based in the Research Triangle Park, North Carolina. For more information, please visit www.charlesandcolvard.com.

Media Contact:
LaRue PR
732.667.7777

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