PLANO, Texas, June 5, 2018 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of
loyalty and marketing solutions, today announced that its LoyaltyOne business has partnered with Bank of Montreal (TSX: BMO) to
introduce an accelerated earn rate offer on BMO's most popular Mastercard. The new benefit gives BMO® AIR
MILES® Mastercard® with no annual fee cardholders twice the Miles for every CA$20 spent at participating
AIR MILES sponsors across Canada. Sponsors include Sobeys, IGA, Safeway, Shell, Rexall,
Jean Coutu, Metro, Lawtons and many more.
The new card benefit was introduced during a sustained period of increased program and sponsor-specific promotional activity,
including AIR MILES national MEGA MILES ® promotion, which featured 66 sponsors with
more than 130 special offers for collectors to earn more Miles.
Recent promotional activities include Sobey's BLUE FRIDAY Bonus Miles offers on pre-determined products; limited-time
accelerated earn rate offers at leading retailers such as Shell and Lowe's; The Children's Place launch and continuing rollout of
item-level product bonuses in stores; and Shell Canada's official launch of AIR MILES Cash at both the pump and in-store at more
than 1,200 locations.
Sponsor visits per collector and active collector-sponsor engagement have also shown improvement. Additionally, in line with
positive trends are growth in first-time collector earners and reactivated cards. AIR MILES has also seen an increase in
redemptions, with more collectors being rewarded every day. Of note, both the number of redeemers and first-time redeemers is on
the rise.
"The AIR MILES Reward Program is clearly focused on delivering sustained growth, further engaging our sponsors and collectors
as well as building future capabilities to remain exciting and competitive," said Bryan Pearson,
president and chief executive officer at LoyaltyOne, operator of the AIR MILES Reward Program. "A strong, healthy and vibrant
brand coupled with increased promotions and diversified rewards options continues to reinforce the AIR MILES value proposition to
our nearly 11 million active collectors across the country."
About AIR MILES Reward Program
The AIR MILES Reward Program is Canada's most recognized loyalty program with nearly 11 million
active Collector Accounts, representing approximately two-thirds of all Canadian households. AIR MILES Collectors get Miles at
more than 200+ leading brand-name Sponsors across the country at thousands of retail and service locations and online. It is the
only loyalty program of its kind to give Collectors the flexibility and choice to use Miles on aspirational Rewards, such as
Merchandise, Travel, Events or Attractions, or instantly, in-store or online, through AIR MILES Cash at participating Partner
locations. The AIR MILES Perks feature also gives Collectors the opportunity to get discounts and perks on exciting activities,
which include Dining, Shopping, Travel, Entertainment, Leisure, and Sports, just for having an AIR MILES Card. AIR MILES is a
LoyaltyOne business, part of Alliance Data, a Fortune 500 company and global leader in data-driven loyalty solutions. For more
information, visit www.airmiles.ca.
About LoyaltyOne
LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics, and loyalty
services for Fortune 1000 clients around the world. LoyaltyOne has over 20 years of history leveraging data-driven insights to
develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR
MILES Reward Program, North America's premier coalition loyalty program, Precima, the global
retail strategy and analytics arm, LoyaltyOne Global Solutions, Netherlands-based BrandLoyalty,
and a working Sponsorship with Latin America's leading coalition program, dotz. LoyaltyOne is an
Alliance Data company.
About Alliance Data
Alliance Data ® (NYSE: ADS) is a leading
global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and
deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer
behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its
clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch
points using traditional, digital, mobile and emerging technologies. An S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies
to Work For company headquartered in Plano, Texas, Alliance Data consists of three businesses
that together employ approximately 20,000 associates at more than 100 locations worldwide.
Alliance Data's card services business is a
provider of market-leading private label, co-brand, and business credit card programs. Epsilon ® is a leading provider of multichannel, data-driven technologies
and marketing services, and also includes Conversant
®, a leader in personalized digital marketing. LoyaltyOne ® owns and operates the AIR
MILES ® Reward Program, Canada's most recognized loyalty program, and
Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn, Instagram and
YouTube.
Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can
generally be identified by the use of words such as "believe," "expect," "anticipate," "estimate," "intend," "project," "plan,"
"likely," "may," "should" or other words or phrases of similar import. Similarly, statements that describe our business strategy,
outlook, objectives, plans, intentions or goals also are forward-looking statements.
We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results
or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been
correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our
Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our
Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Contact:
Alliance Data
Tiffany Louder – Investor Relations
214-494-3048
tiffany.louder@alliancedata.com
Shelley Whiddon – Media
214-494-3811
shelley.whiddon@alliancedata.com
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SOURCE Alliance Data Systems Corporation