COVERGIRL to Open First-Ever Flagship Store
“I Am What I Make Up” Comes to Life in New Experiential Space
Coty Inc. announced today that the newly relaunched COVERGIRL brand will open its first-ever beauty destination, a flagship
store in the heart of New York City – Times Square. The retail store is an experiential interpretation of the COVERGIRL “I am what
I make up” brand philosophy, inspiring shoppers to use makeup as a tool for self-expression and personal transformation.
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Larger than life at 10,000 square feet, the new store will open its doors to the 26 million New Yorkers and tourists who pass
through Times Square each year. The design and vision for the space will reflect the dynamic, energetic neighborhood. There will be
an experiential beauty play room with interactive elements, full service makeup application, on-the-go services, digital
experiences and exclusive innovation.
The store-opening is part of the brand's strategic overhaul to revamp how beauty lovers experience COVERGIRL. It will be the
first mass legacy beauty brand to launch a flagship store in North America.
Ukonwa Ojo, SVP COVERGIRL, Coty, said, “It is our mission to show up for people wherever they are on their beauty journey and
offer them innovation and experiences that inspire them to become whatever version of themselves they want to be in the moment. At
COVERGIRL, we believe that makeup is a powerful tool for creativity and self-expression. Opening a concept store will help bring
this brand purpose to life in an immersive, elevated and multidimensional way.”
The COVERGIRL flagship store is expected to open in the fall of 2018.
About Coty Inc.
Coty is one of the world’s largest beauty companies with approximately $9 billion in pro forma revenue, with a purpose to celebrate
and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading
beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and
number three in color cosmetics. Coty operates three divisions - Consumer Beauty, which is focused on mass color cosmetics, mass
retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor and Rimmel;
Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and
philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with
brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has over 20,000 colleagues globally and its products
are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its
impact on the environment.
For additional information about Coty Inc., please visit www.coty.com.
Coty:
Lisa Kessler, 917-348-3373
Coty, Corporate Affairs
Lisa_Kessler@cotyinc.com
or
Mary Halitski, 212-479-4519
COVERGIRL, Influencer Marketing)
Mary_Halitski@cotyinc.com
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