Mayor Ted Wheeler, City Officials and Intel, AT&T, Current by GE, and PGE celebrate Traffic Safety
Sensor Project
200 Safety Sensors are being installed on 122nd, Hawthorne and Division as part of first major milestone in
Portland’s
Smart City PDX initiative.
Mayor Ted Wheeler joined officials from the Portland Bureau of Transportation and representatives from Intel (NASDAQ: INTC),
AT&T (NYSE: T), Current by GE (NYSE: GE) and Portland General Electric (NYSE: POR) today to celebrate the Traffic Sensor Safety
Project, the first major milestone for Smart City PDX, the City of Portland’s effort to use data and technology to improve people’s lives.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180618005464/en/
Installation of one of Portland's Current by GE CityIQ nodes (Photo: Business Wire)
Rather than starting with a technology and looking for reasons to use it, Smart City PDX is structured to first identify
inequities and disparities in the city and then strategically apply data and technology to address those challenges.
On June 20, 2018, Portland City Council will vote on the Smart City PDX Priorities Framework, a structured process for
evaluating new technologies, uses of information, and related partnerships to ensure they provide tangible benefits to the people
of Portland. As the first project under the Smart City PDX banner, the Traffic Safety Sensor Project helped to inform the
development of the Priorities Framework.
For the Traffic Sensor Safety Project, the City is installing 200 Current by GE CityIQ™ sensors, powered by Intel® IoT technology, on SE Division, 122nd and SE Hawthorne, three of Portland’s
deadliest streets. The sensors will provide around-the-clock counts of vehicles and pedestrians as well as information about
vehicle speeds. With this new data, city traffic engineers can improve street safety design and support Portland’s Vision Zero goal
of making the streets safe for all users.
“Portland is leading the country in this important data effort,” said Mayor Ted Wheeler. “We are at the forefront of using
advanced technology to make our cities safer for pedestrians, cyclists and drivers, helping people more easily get around, save
time and reduce the possibility of crashes. This pilot is a significant step in acquiring and utilizing data to make critical
decisions.”
“Designing safe streets starts with good data,” said PBOT Director Leah Treat. “Until now, collecting this data was time and
volunteer intensive. Now with these smart sensors, we can get real-time data about how Portlanders are using our streets. As a
result, our traffic engineers will be smarter and Portlanders will be safer.”
In addition to improved data insights, the CityIQ open platform is designed to handle future growth using the exact same street
lighting infrastructure, so Portland can continue adapting and developing new applications that meet the specific needs of the city
and its residents.
“Portland is a great example of how every city is able to tailor their solution to meet specific challenges and opportunities,”
said Austin Ashe, Smart Cities General Manager for Current by GE. “For example, we will be working with Portland to extract bicycle data to better understand the
bicycle traffic volume and cyclists’ interactions with vehicle and pedestrian traffic to improve safety for all.”
“As a leader in IoT and Smart Cities, we know the transformational benefit that technology can have on cities,” said Michael
Zeto, VP of AT&T IoT and General Manager of Smart Cities. “Portland is at the forefront of unlocking these possibilities and we
expect our AT&T Digital Infrastructure to have a strong impact on improving safety and efficiency in the community.”
The safety project is part of Smart City PDX, the City of Portland’s urban data and technology strategy. A finalist in the 2016
Smart City Challenge sponsored by the United States Department of Transportation, Portland has continued to expand its overall
effort to use data and technology to increase safety, reduce inequities and improve the quality of life for Portlanders.
“Smart collaborations between city officials, corporations and software developers are creating infrastructures that empower
citizens while making our cities more resilient and responsive. The City of Portland deployment of smart traffic sensors is a great
example of this and will improve the safety and quality of life for its citizens,” said Jonathan Ballon, vice president, Internet
of Things Group at Intel. “Together, Intel, Current by GE, Portland General Electric (PGE) and AT&T provide an innovative smart
lighting solution to enhance Portland’s downtown infrastructure, optimize traffic patterns, and increase safety.”
The sensor project, which installed new mast arms and the sensors on street light poles on the three corridors, costs $1,012,000. It was funded with general transportation revenue, system development charges and
contributions by the project’s private sector collaborators.
“PGE is thrilled to be working with the city on a number of smart city initiatives,” said Larry Bekkedahl, vice president of
transmission and distribution, PGE. “By partnering and innovating together, we can create a more purposeful, informed, and
sustainable way of living.”
The data gathered from the sensors will be collected in the Portland Urban Data Lake (PUDL). Part of the overall Smart City PDX
initiative, PUDL will collect, store, combine, and analyze data from a variety of sources including the Traffic Safety Sensor
Pilot. The goal of PUDL is to provide a foundation for data-driven decision making, helping the City of Portland to harness the
power of data to improve City services.
About PBOT: The Portland Bureau of Transportation (PBOT) is the steward of the City’s transportation system, and a
community partner in shaping a livable city. We plan, build, manage and maintain an effective and safe transportation system that
provides access and mobility. Learn more at www.portlandoregon.gov/transportation
About Current, powered by GE
Current is the digital engine for intelligent environments. A first-of-its-kind startup within the walls of GE (NYSE: GE),
Current blends advanced LED technology with networked sensors and software to make commercial buildings, retail stores and
industrial facilities more energy efficient & digitally productive. Backed by the power of Predix*, GE’s platform
for the Industrial Internet, and a broad ecosystem of technology partners, Current is helping businesses and cities unlock hidden
value and realize the potential of their environments. www.currentbyge.com
About AT&T
AT&T Inc. (NYSE:T ) helps millions around the globe connect with leading entertainment,
business, mobile and high speed internet services. We have the nation’s largest and most reliable network** and the best global
coverage of any U.S. wireless provider. We’re one of the world’s largest providers of pay TV. We have TV customers in the U.S. and
11 Latin American countries. More than 3 million companies, from small to large businesses around the globe, turn to AT&T for
our highly secure smart solutions.
AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand
and not by AT&T Inc. Additional information about AT&T products and services is available at
about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at youtube.com/att .
© 2018 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of
their respective owners.
**Coverage not avail. everywhere. Based on overall coverage in U.S. licensed/roaming areas. Reliability based on voice and data
performance from independent 3rd party data.
About Portland General Electric Company: Portland General Electric (NYSE: POR) is a fully integrated energy
company based in Portland, Ore., serving 877,000 customers in 51 cities. For more than 125 years, PGE has been delivering safe,
reliable energy to Oregonians. With 2,900 employees across the state, PGE is committed to building a cleaner, more efficient energy
future. Together with its customers, PGE has the No. 1 voluntary renewable energy program in the U.S. For more information, visit
PortlandGeneral.com.
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Office of Mayor Ted Wheeler
Sophia June, 503-823-1122
sophia.june@portlandoregon.gov
or
Portland Bureau of Transportation
Dylan Rivera, 503-577-7534
dylan.rivera@portlandoregon.gov
or
Current by GE
Karen O’Neil, 857-265-9113
karen.oneil@ge.com
or
AT&T
Meghan Danks, 214-725-8513
meghan.danks@att.com
or
Ogilvy/Intel
Cassandra Beck, 415-677-2769
Cassandra.beck@ogilvy.com
or
PGE
Brianne Hyder, 503-464-8596
Brianne.Hyder@pgn.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20180618005464/en/