BOCA RATON, Fla., June 19, 2018 /PRNewswire/ -- Celsius
Holdings, Inc. (the "Company" or "Celsius") (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS®, is set to join
the Russell 3000® Index and the Russell Microcap® Index at the conclusion of the Russell US Indexes annual reconstitution,
effective after the US stock market opens on June 25, according to a preliminary list of additions
posted June 8. Russell US Indexes are part of FTSE Russell, a leading global index provider.
Annual Russell US Indexes reconstitution captures the 4,000 largest US stocks as of May 11,
ranking them by total market capitalization. Membership in the Russell 3000® Index, which remains in place for one year, means
automatic inclusion in the large-cap Russell 1000® Index or small-cap Russell 2000® Index as well as the appropriate growth and
value style indexes. Membership in the Russell Microcap® Index, which also remains in place for one year, means automatic
inclusion in the appropriate growth and value style indexes. FTSE Russell determines membership for its Russell US Indexes
primarily by objective, market-capitalization rankings and style attributes.
"It is extremely gratifying for Celsius to be included in the Russell indexes," said John
Fieldly, President and Chief Executive Officer. "We believe this inclusion reflects the increasing stockholder value we
are creating and the success we are achieving to broaden the distribution of our products and grow our business."
Russell US Indexes are widely used by investment managers and institutional investors as the basis for index funds and as
benchmarks for active investment strategies. Approximately $9 trillion in assets are benchmarked
against Russell US Indexes.
For more information on the Russell Microcap® Index and the Russell US Indexes reconstitution, go to the "Russell
Reconstitution" section on the FTSE Russell website available at http://www.ftserussell.com/index-series/index-resources/russell-reconstitution.
About FTSE Russell
FTSE Russell is a leading global index provider creating and managing a wide range of indexes, data and analytic solutions to
meet client needs across asset classes, style and strategies. Covering 98% of the investable market, FTSE Russell indexes offer a
true picture of global markets, combined with the specialist knowledge gained from developing local benchmarks around the
world.
FTSE Russell index expertise and products are used extensively by institutional and retail investors globally. Approximately
$16.2 trillion is currently benchmarked to FTSE Russell indexes. For over 30 years, leading asset
owners, asset managers, ETF providers and investment banks have chosen FTSE Russell indexes to benchmark their investment
performance and create investment funds, ETFs, structured products and index-based derivatives. FTSE Russell indexes also provide
clients with tools for asset allocation, investment strategy analysis and risk management.
A core set of universal principles guides FTSE Russell index design and management: a transparent rules-based methodology is
informed by independent committees of leading market participants. FTSE Russell is focused on index innovation and customer
partnership applying the highest industry standards and embracing the IOSCO Principles. FTSE Russell is wholly owned by London
Stock Exchange Group.
For more information, visit www.ftserussell.com.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company with a
proprietary, clinically proven formula for its brand CELSIUS®. Celsius Holdings, Inc. has a corporate mission to become the
global leader of a branded portfolio consisting of proprietary, clinically proven innovations which offer significant health
benefits. CELSIUS®' Original Line comes in eight delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also
available in single-serve powdered packets. CELSIUS®' Natural Line is available in six refreshing flavors and the line is
naturally caffeinated and naturally sweetened.
New to the portfolio, trainer-grade CELSIUS HEAT™ offers an additional 100mg of caffeine over CELSIUS®, to total 300mg per
can, and also contains 2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT™ is sold in 16oz cans and is available in seven
carbonated flavors. CELSIUS HEAT™ is a thermogenic pre-workout drink and targets professional trainers, competitive athletes, the
military and first responders. CELSIUS HEAT™ was developed for those seeking a trainer-grade version of CELSIUS® versus the
Original Line, which is sold in a smaller can package and appeals to the masses as an active lifestyle brand.
CELSIUS® has zero sugar, no preservatives, no aspartame, no high fructose corn syrup, and is non-GMO, with no artificial
flavors or colors. The CELSIUS® line of products is Certified Kosher and Vegan. CELSIUS® is also soy and gluten free and contains
very little sodium. CELSIUS® is sold nationally at fitness clubs, 7-Eleven, Sprouts, The Fresh Market and key regional retailers
such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's, Food Lion, CVS and many others.
CELSIUS®' functional claims are backed by six published university studies. The first study was conducted in 2005 and
additional studies from the University of Oklahoma were conducted over the next five years. The
studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides. For more information,
please visit www.celsiusholdingsinc.com.
Forward-Looking Statements
This press release may contain statements that are not historical facts and are considered forward-looking within the meaning
of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius' future
results of operations and/or financial position, or state other forward-looking information. In some cases, you can identify
these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may,"
"should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius' actual results may
differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors
include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in
our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology
change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports
Celsius has filed previously with the Securities and Exchange Commission. Celsius does not intend to and undertakes no duty to
update the information contained in this press release.
Investor Relations:
Cameron Donahue
(651) 653-1854
cameron@haydenir.com
Media:
Megan Bell
Rosica Communications
(201) 843-5600
megan@rosica.com
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SOURCE Celsius Holdings, Inc.