SEATTLE, June 20, 2018 /PRNewswire/ -- Painting a home in the
right colors can have a significant impact on its sale price. According to a Zillow® analysis, homes with black front
doors, tuxedo kitchen cabinets and periwinkle blue bathrooms sell for as much as a $6,000
premiumi.
Zillow's 2018 Paint Color Analysis looked at more than 135,000 photos from sold homes around the country to see how certain
paint colors impacted their sale price on average, when compared to similar homes with white walls.
Homes with black or charcoal gray front doors sell for $6,271 more than expected, the highest
sales premium of all the room and color combinations analyzed. Tuxedo kitchens, or kitchens where the upper and lower cabinets
are painted in two different colors, sell for a $1,547 premium. White cabinets contrasted by a dark
navy blue or black kitchen island were some of the most common tuxedo kitchens in top-performing listings.
Homes with cool, neutral wall colors like blue bathrooms and light taupe living rooms also sold for more than expected.
However, some paint colors might actually deter buyers. Homes with more style-specific colors like brick or raspberry red
kitchens sell for $2,310 less than expected. Homes with yellow exteriors also sell for less.
"For a seller, painting a front door is one the least expensive home prep projects, but also one that can have a powerful
impact on a home's sale price," says Kerrie Kelly, Zillow home design expert. "While cool, neutral
wall colors like tan and light blue are still popular, we're seeing a notable shift in home design where pops of color –
particularly in darker hues of blue and gray to even black -- are becoming increasingly popular. Contrasting colors, especially
in kitchens and home exteriors add interest and dimension to a room that plays very well in listing photos and videos."
Picking the perfect paint color is one of many factors that may affect why a home sells for more money. Walls painted in
neutral colors have broad appeal and may be a signal that the home is well cared for or has other desirable features.
Sellers can also consult Zillow's Owners Dashboard to see in real time how their listing is performing compared to similar ones on the market.
Room Type
|
Color Tag
|
Description (what this color
looks like in homes)
|
Effect (on
average, how
much more or
less the home
sold for)
|
Bathroom
|
Light Blue
|
Periwinkle blue – often found
with a gray-blue tint
|
$2,786
|
Dining Room
|
Brown
|
Oat brown to medium sandy
brown. A brown with
yellowish undertones
|
- $1,684
|
Kitchen
|
Black/Dark Navy
Lower Cabinets
|
Tuxedo cabinets – white or
light colored upper cabinets
with dark navy or black lower
cabinets or kitchen island
cabinets. Typically paired with
lighter wall color for a pop of
color / high contrast
|
$1,547
|
Kitchen
|
Red
|
Brick or barn red to a lighter
raspberry red
|
- $2,310
|
Living Room
|
Light Taupe
|
Light taupe - a warm tan with
pink or peach undertones;
darker peach to pink
undertones on accent walls
|
$2,793
|
Exterior
|
Yellow
|
Creamy bright yellow to a flax
yellow. A warm yellow with
brown undertones
|
- $3,408
|
Front Door
|
Black
|
Charcoal, smoky black to a
rich jet black
|
$6,271
|
Zillow Research
Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and
knowledge around the place they call home, and connecting them with great real estate professionals. In addition, Zillow operates
an industry-leading economics and analytics bureau led by Zillow Group's Chief Economist Dr. Svenja
Gudell. Dr. Gudell and her team of economists and data analysts produce extensive housing data and research covering more
than 450 markets at Zillow Real Estate Research. Zillow also sponsors the quarterly Zillow Home Price Expectations Survey, which
asks more than 100 leading economists, real estate experts and investment and market strategists to predict the path of the
Zillow Home Value Index over the next five years. Launched in 2006, Zillow is owned and operated by Zillow Group, Inc. (NASDAQ:Z
and ZG), and headquartered in Seattle.
Zillow is a registered trademark of Zillow, Inc.
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|
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i The Zillow Research Paint Colors analysis measured how
different paint colors in various room types may impact the sale price of a home compared to its Zestimate. Zillow
Research analyzed over 135,000 photos from listings around that country that sold between January 2010 and May 2018 to
identify which paint colors were associated with a home selling for more or less than its Zestimate when compared to
similar homes with white walls. The analysis controlled for other wall colors within each room type, square footage, home
age, and zip code ZHVI in the listing month. Price effects for different room-color combinations are estimates of the
average premium or discount but may not be reflective of a causal difference in value compared to white walls.
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SOURCE Zillow