RBC Insurance launches new tailored digital Wellness Program to help foster
workplace health and wellbeing
Twitter: Employers can foster a healthier workforce by encouraging employees to change their #wellness habits through a
personalized experience with the new @RBCInsurance Wellness Program, free for clients with health coverage.
Highlights:
- RBC Insurance launches a new Wellness Program, free for Group Benefit Solutions clients with health
coverage.
- The digital solution is the first to integrate multiple data sources to deliver a personalized experience for employees,
helping them change their habits toward wellness and foster a healthier workplace.
- Features include health risk assessments, personalized content in a newsfeed, peer-to-peer recognition, personal and
corporate challenges and progress-based incentives and rewards including cashback and discounts to 100s of retailers.
TORONTO, July 17, 2018 /CNW/ - In today's digital society, with
tons of information easily accessible, consumers are searching for solutions that provide a customized experience. Now, RBC
Insurance launches a new digital solution that aims to improve employee wellness by motivating them to create healthier habits
through personalized experiences that can encourage a healthier workforce. The digital Wellness Program is the
first-of-its-kind to be offered by an insurance carrier in Canada. It is free for RBC Insurance
Group Benefit Solutions clients with health coverage.
Employee wellbeing is a vital part of any business. Healthy employees who feel their employer cares about their wellbeing are
more engaged and productive at work. In fact, highly engaged employees experienced a 41 per cent reduction in absenteeism and a
17 per cent increase in productivity. Not to mention, more engaged employees are more likely to stay with an employer. In
high-turnover organizations, highly engaged business units experienced 24 per cent less turnover.1
"We understand the importance of employee wellbeing and how an effective wellness program can shape the workplace culture and
increase productivity," says Julie Gaudry, senior director of group insurance for RBC Insurance.
"But there are real obstacles for employers to implement and run a wellness program. Our digital wellness program makes it easy
for employers to support their employees' wellbeing by providing users with customized content they're interested in, challenging
them, informing them and rewarding them for making healthier choices."
Currently, RBC Insurance is the only insurer to integrate multiple data sources such as claims data, reported preferences and
health risks to deliver a tailored experience to the user. This approach encourages employees to change unhealthy habits, such as
getting too little sleep or making poor food choices, into healthier ones such as participating in daily physical activity or
mindfulness exercises. Through a personalized content feed, personal and corporate challenges, peer-to-peer recognition and
progress-based incentives, employees will be supported to engage in healthier behaviours, and are rewarded to keep up with these
habits through a tiered points system that offers cashback and discounts.
"Through the power of discounts and perks, we are able to attract all types of users, not just those who are already healthy
and using health and wellness apps," added Gaudry. "Users are incented to return regularly through rewards and are provided with
information that is meaningful for them personally, which can help them create new healthier habits and change their attitude
towards wellness for the long-run."
The RBC Insurance Wellness Program is easily accessible through the RBC Insurance My Benefits app or through the online group
benefits portal.
Features of the new digital Wellness Program:
- Personalized experience: Complete a Health Risk Assessment in 60 seconds to help employees identify their key health
risks plus a tailored newsfeed of content with recommendations to provide customized support to users.
- Track progress: Seamlessly syncs with wearable fitness technology and tracks progress through the platform, allowing
colleagues to interact through personal or corporate challenges.
- Earn rewards: Employees are engaged with discounts and cashback offers from 100s of their favourite retailers. As
employees take action and achieve goals, they can level up to new tiers, unlocking rewards and increased discounts.
- Measure impact: With data sources integrated through the platform, Employers will be able to evaluate the programs
impact with easy to access reporting and measurement tools.
About RBC Insurance
RBC Insurance® offers a wide range of life, health, home, auto, travel, wealth and reinsurance advice and solutions,
as well as creditor and business insurance services to individual, business and group clients. RBC Insurance is the brand name
for the insurance operating entities of Royal Bank of Canada, one of North America's leading diversified financial services companies. RBC Insurance is among the largest
Canadian bank-owned insurance organizations, with approximately 2,700 employees who serve more than four million clients
globally. For more information, please visit rbcinsurance.com.
1Gallup, 2017. http://news.gallup.com/businessjournal/208487/right-culture-not-employee-happiness.aspx
SOURCE RBC
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