NAPANEE, Ontario, July 27, 2018 (GLOBE NEWSWIRE) -- Building on its industry-leading technology and proven results,
ABcann Global Corporation (TSX-V:ABCN) (“ABcann” or the “Company”) is proud to
the announce the introduction of FIRESIDE, its first recreational cannabis brand.
“Legalization will bring a wide variety of different consumers to cannabis, and many will want a high-quality
product without having to be an expert at choosing between strains. That’s why we created FIRESIDE – it’s a premium brand for
those who want great products that are easy to understand. To ensure a superior quality experience, FIRESIDE cannabis will be grown
in small batches in craft-like conditions,” says Sung Kang, Chief Marketing Officer. “As well, our special long-curing process
means a smoother final product.”
FIRESIDE has been tailored specifically for social cannabis users, based on extensive research and consumer
insights. When the adult-use recreational cannabis market opens to Canadians on October 17, 2018, FIRESIDE products will be
available in both dried whole-bud and pre-rolled formats.
FIRESIDE epitomizes the social experience of sharing good times with friends around a fire, whether at the cabin
or in an urban setting. Crafted for social occasions, FIRESIDE will appeal to the premium segment of the adult-use recreational
cannabis market.
Fireside will be available in three varieties, all grown in ABcann’s state-of-the-art, ISO 9001 certified
facilities using refined production techniques.
- FIRESIDE Black: a high THC product
- FIRESIDE Red: a medium THC product
- FIRESIDE Gold: a balanced THC/CBD product
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/76974c15-1f3e-4942-8c1e-6bceb52324bf
“Our new brands embody our focus on crafting high-quality, consistent products,” says Barry Fishman, ABcann’s
Chief Executive Officer. “As a licensed producer of cannabis since 2014, we have the experience, knowledge and focus on innovation
required to deliver superior products.”
ABcann Global is committed to providing cannabis products and services that improve lives. Every variable in
ABcann’s growing, harvesting and curing process is precisely controlled and monitored. This indoor, high-tech growing environment
translates into a superior product that is clean, consistent and repeatable; critical factors when delivering quality products.
With the emergence of the Canadian adult-use market, continued focus on the medical cannabis segment and a
growing global opportunity — coupled with a healthy balance sheet — ABcann is well-positioned for success.
FIRESIDE is now live at FireSideCannabis.com and @firesidelife on Instagram.
About ABcann
ABcann is recognized for high-quality, trusted products and services. It holds production and sales licences from Health Canada,
and its world-class indoor cultivation facility in Napanee, Ontario contains proprietary plant-growing technology, centred on its
specially designed, environmentally-controlled growing chambers. This approach results in the production of pharmaceutical-grade
cannabis products. ABcann is expanding its production capacity and pursuing partnership and product development opportunities
domestically, as well as in select international markets, such as Germany, Australia and Israel.
ON BEHALF OF THE BOARD OF DIRECTORS
Barry Fishman (CEO and Director)
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Disclaimer for Forward-Looking Information
This press release contains forward-looking statement, including statements regarding: the timing of the Company's planned new
wellness brand; the timing of opening of Canada's adult-use market; the expected benefits to the Company from the launch of the
FIRESIDE market; and the expected response of ABcann's customers to its new product lines. The forward-looking statements in this
release are based on certain assumptions and involves known and unknown risks and uncertainties and other factors that could
cause actual events to differ materially from current assumptions and expectations, including that the adult-use market will open
in the time frame expected and that customers will respond positively to ABcann's new product lines. These forward-looking
statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks,
uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those
implied by such statements, including regulatory impediments to the timing of the adult use market and that customer reception may
not be as expected. A more complete discussion of the risks and uncertainties facing the Company appears in the Company’s Annual
Information Form and continuous disclosure filings, which are available on SEDAR’s website at www.sedar.com. Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation to update or
revise any forward-looking statements as a result of new information or future events, or for any other reason, other than as
required by applicable securities laws.
