BOCA RATON, Fla., July 31, 2018 /PRNewswire/ -- Celsius
Holdings, Inc. (Nasdaq: CELH), maker of the clinically proven, globally marketed performance drinks, CELSIUS®, today
announces the hiring of Edwin F. Negron-Carballo , as Chief Financial Officer. This
addition to the leadership relieves CEO John Fieldly of his additional duties as Chief Financial
Officer; a position which he held for his first six years with Celsius Holdings, Inc. Given the rapid growth which the company is
experiencing both domestically and abroad, naming Mr. Negron-Carballo as CFO is timely.
Edwin Negron-Carballo brings over 30 years of financial and operational experience to the
organization. His background includes domestic and international experience with work in standardization and implementation of
Six Sigma processes, in complex and dynamic environments. He is well versed in USGAAP and IFRS as a Certified Public
Accountant and has significant experience in mergers and acquisitions. His impressive and extensive career spans decades of
senior financial management experience in major companies such as: Concurrent Manufacturing Solutions, Sodexo, S.A., Tyco
Healthcare-Latin America, Energizer Battery, Frito-Lay and K.P.M.G.-Peat Marwick. He was also a Member of the Board of Directors
of BAS, S.A., as well as being named as a Top 25 Hispanic Business Corporate Elite. Mr. Negron-Carballo earned an MBA from
the John M. Olin School of Business at Washington University in St. Louis,
Missouri, and prior, a Bachelor of Science Degree with a major in Accounting, from Louisiana State
University in Baton Rouge, LA.
Mr. Fieldly commented, "Edwin's experience at large, well-run, CPG companies will be invaluable as Celsius continues its
rapid, industry leading growth. He is well versed in playing crucial roles in successful but changing corporate environments.
Adding a proven CFO at this time will allow us to focus on our near and long-term strategies."
The addition of Edwin Negron-Carballo is one of several moves made recently in preparation for
future growth and expansion. Within the past six months, the organization has expanded staffing in both the finance and
production departments creating new positions such as Vice President Operations, Global Product Coordinator, and ramping
additional staff positions in logistics and administration. The organization is focused on preparing for the future opportunities
and growth.
"I'm excited about the new future at Celsius Holdings, Inc. and I'm looking forward to becoming a part of the team," says Mr.
Negron-Carballo. "I believe my background is well suited for the next phase of the company's development as there is significant
growth potential. This company has great momentum as an on-trend brand and is well poised for exciting opportunities which will
inevitably lie ahead."
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Nasdaq: CELH), founded in April 2004, is a global company with a
proprietary, clinically proven formula for its brand CELSIUS®. Celsius Holdings, Inc. has a corporate mission to become the
global leader of a branded portfolio consisting of proprietary, clinically proven innovations which offer significant health
benefits.
CELSIUS®' Original Line comes in eight delicious sparkling and non-carbonated flavors in sleek 12oz cans and is also available
in single-serve powder packets. The CELSIUS® Natural Line is available in six refreshing flavors: three sparkling and three
non-carbonated. This line is naturally caffeinated and naturally sweetened.
Celsius' trainer-grade CELSIUS HEAT™ offers an additional 100mg of caffeine over CELSIUS®, to total 300mg per can, and also
contains 2,000mg of L-citrulline, a vasodilator. CELSIUS HEAT™ is sold in 16oz cans and is available in seven carbonated flavors:
Inferno Punch, Cherry Lime, Blueberry Pomegranate, Strawberry Dragonfruit, Tangerine Grapefruit,
Apple Jack'd and Orangesicle. CELSIUS HEAT™ is a thermogenic pre-workout drink and targets professional trainers, competitive
athletes, the military and first responders. CELSIUS HEAT™ was developed for those seeking a trainer-grade version of CELSIUS® as
compared to the Original Line, which is sold in a smaller can package and appeals to the masses as an active lifestyle brand.
CELSIUS® is sold nationally at fitness clubs, 7-Eleven, Sprouts, The Fresh Market and key regional retailers such as HEB,
Publix, Winn-Dixie, Harris Teeter, Shaw's and is available on Amazon.com.
CELSIUS®' functional claims are backed by six published university studies. The first study was conducted in 2005 and
additional studies from the University of Oklahoma were conducted over the next five years. The
studies were published in peer-reviewed journals and validate the unique benefits that CELSIUS® provides.
For more information, please visit the brand websites: www.celsius.com,
www.celsiusheat.com, and investor site www.celsiusholdingsinc.com.
Forward-Looking Statements
This press release may contain statements that are not historical facts and are considered forward-looking within the meaning
of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius
Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases, you
can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend,"
"may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings'
actual results may differ materially from those indicated by forward-looking statements as a result of a number of important
factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for
expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of
competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties
discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does
not intend to and undertakes no duty to update the information contained in this press release.
Investor Relations:
Cameron Donahue
(651) 653-1854
cameron@haydenir.com
View original content with multimedia:http://www.prnewswire.com/news-releases/celsius-holdings-inc-names-edwin-negron-carballo-as-chief-financial-officer-to-support-continued-growth-300688962.html
SOURCE Celsius Holdings, Inc.