LOS ANGELES, Aug. 14, 2018 (GLOBE NEWSWIRE) -- Versus Systems, Inc. (“Versus”) (CSE:VS) (OTCQB:VRSSF)
(FRANKFURT:BMVA) today announced it has partnered with White Castle, America’s first fast-food hamburger
chain, to use the WINFINITE platform to offer fans the chance to win White Castle products as prizes. Video game publishers and
developers will now be able to use WINFINITE’s new location targeting feature to offer the prizes for in-game achievements based on
the player’s proximity to certain White Castle locations. The first test of the prizing partnership will provide players with the
ability to win rewards from select White Castle locations in the Louisville, Kentucky metropolitan area.
The partnership started today in 704 Games’ NASCAR Heat Mobile, with a free three (3) Piece Cheese
Sticks offer for players in the Louisville metro market, including stores in Kentucky and Indiana, where the program will run
through Sunday, August 26, 2018.
“Versus is excited to work with White Castle and for their team to be the first to use our local geofencing
feature that allows players to win rewards at specific White Castle locations,” said Matthew Pierce, CEO of Versus Systems. “White
Castle offering real world rewards to players based on their location and their in-game performance is a real advancement in
gaming, and it unlocks a new level of relevance and convenience for players - showcasing the power of the WINFINITE
platform.”
“White Castle has always been available for gamers whenever their craving hits, day or night, and Versus
Systems’ WINFINITE platform helps us reach this important group wherever their craving strikes—including after a
hard-fought race,” said Steve Zvonek, Brand Manager of White Castle.
NASCAR Heat Mobile is available on the App Store for iPhone and iPad, as well as Google Play for Android devices.
About White Castle®
White Castle, America's first fast-food hamburger chain based in Columbus, Ohio, has been making Bold
Moves™ as a family-owned business for more than 97 years. The company was founded in Wichita, Kansas, in 1921, serving
The Original Slider®, made from 100 percent USDA inspected beef. Today White Castle owns and operates nearly 400
restaurants in 13 states. The pioneering original slider, Time Magazine's most influential burger of all time, is served alongside
a menu of creatively crafted sliders and other tasty food options. White Castle's commitment to maintaining the highest quality
products extends to the company owning and operating its own meat processing plants and bakeries as well as three frozen food
processing plants. The retail division markets White Castle's famous fare in grocery, club stores, convenience stores, vending
operations and concessions across the United States and in a growing number of international locations, including
military base exchanges around the world.
Cravers on-the-go can access sweet deals and place a pick-up order any time in the official White Castle app.
Download the app today from the iTunes App Store or Google Play. For more information on White Castle visit whitecastle.com.
About Versus Systems
Versus Systems, Inc. has developed WINFINITE - a proprietary in-game prizing and promotions engine that allows game
publishers and developers to offer in-game prizing across various platforms including mobile, console, PC games, and streaming
media. Brands pay to place products in-game via WINFINITE, and gamers compete for those prizes. For more information, please
visit www.versussystems.com.
For more information on Versus Systems’ new platform, WINFINITE, visit www.versussystems.com or visit Versus Systems official YouTube channel.
For Versus Systems, contact:
Dustin Winn
Dustin@fortyseven.com
(323) 658-1200
