HONG KONG, Aug. 15, 2018 /PRNewswire/ -- Today, Manulife Hong
Kong launched a new campaign, called PlanSimple, to encourage millennials to start planning for their future so they can pursue
their passions with confidence, now and for years to come.
Built on the previous award-winning Retirement Solutions campaign which aroused public awareness on retirement planning,
PlanSimple aims to engage a younger group of audience in their mid-20s to mid-30s to start financial planning early. This
tech-savvy, media-connected group accounted for 24% of the Hong Kong labour force with
approximately 950,000 individuals in the first quarter of 2018[1]. To connect with them, Manulife launched a new
infotaining PlanSimple website, where millennials can
find useful tools including bitesize videos, case studies, expert views and purpose-built calculators to plan for their finance
and protection.
Isabella Lau, Chief Customer Officer of Manulife Hong Kong, said, "When we are young, we never stop wanting to pursue our passions. The PlanSimple campaign reminds today's young people that
the earlier they start planning their finances, the more likely they are able to live their passions. To engage them in the
conversation, we are going to tell the true stories of their peers -- a way that better clicks with this more socially
connected generation. Millennials will find inspiring stories of Key Opinion Leaders (KOL) on how to plan things out to ensure an
exciting yet stable financial future."
At the heart of the PlanSimple campaign are the personal stories of a select line up of millennial KOLs, namely pop singer
Jason Chan; champion bodybuilder and mother-of-four Lisa Cheng;
Pandora Cake Shop owners and entrepreneurs Jess Leung and Kalvin
Wu; and globe-trotting TV host Jarvis Chow. They will be presented in a series of videos,
highlighting how financial planning has helped them navigate life's challenges, build the future and pursue passions.
The PlanSimple campaign is rolling out with engaging online videos and other digital content. The campaign will be activated
across a variety of platforms, including TV commercials, MTR advertising, and social and online media, from today to October 2018.
Advertising agency mcgarrybowen is engaged in creating Manulife's PlanSimple campaign. Its Chief Creative Officer Jeffry Gamble said: "Millennial is certainly a target segment many marketers are seen heavily investing in. We
approach them having understood the segmentations within the group and go after the persona that will be more receptive of the
concept of early financial planning. Creatively, we are not telling these customers to pursue their dreams no matter what, but to
pursue passions that add value to their life more confidently. Hence, we helped Manulife create a peer-influenced PlanSimple
campaign."
The videos featuring Jason Chan and Lisa Cheng premiered on
PlanSimple website today. To watch, click here.
Manulife Hong Kong
Manulife Hong Kong offers a diverse range of protection and wealth products and services to individual and corporate customers
via Manulife (International) Limited, Manulife Asset Management (Hong Kong) Limited and Manulife
Provident Funds Trust Company Limited, which are members of the Manulife group of companies.
About Manulife
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions
easier and lives better. We operate primarily as John Hancock in the
United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management
solutions for individuals, groups and institutions. At the end of 2017, we had about 35,000 employees, 73,000 agents, and
thousands of distribution partners, serving more than 26 million customers. As of June 30, 2018, we
had over C$1.1 trillion (HK$6,662 billion) in assets under management
and administration, and in the previous 12 months we made C$27.6 billion in payments to our
customers. Our principal operations are in Asia, Canada and
the United States where we have served customers for more than 100 years. With our global
headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in
Hong Kong.
Photo - https://photos.prnasia.com/prnh/20180815/2212750-1
SOURCE Manulife Hong Kong