iHeartMedia Partners with AUTOFLYTE to Launch Exclusive Daily Automotive Sales Insights Tool
– AUTOFLYTE EDGE
Revolutionary Data-Driven Analysis Tool Utilizes Daily Sales and Market Share Data to Optimize
Advertising Campaigns for Auto Dealers
iHeartMedia and AUTOFLYTE announced today the launch of AUTOFLYTE EDGE, a
new powerful automotive insights tool that features daily sales and market
share data throughout each region to help dealerships market smarter and faster. AUTOFLYTE EDGE is available now
exclusively through iHeartMedia.
In an age when real-time analytics and insights are vital to a business’ success, dealerships have been confined to analyzing
OEM reports and 60- to 90-day old registration data to guide their sales and marketing strategies. Now, for the first time, auto
dealerships will be able to utilize iHeartMedia’s AUTOFLYTE
EDGE tool to receive up-to-date daily automotive sales insights from their surrounding area, allowing them to completely
customize and quickly update their sales and marketing strategies based on current market dynamics and trends.
The EDGE platform houses insights for dealers across the U.S. and pinpoints the exact geographies where dealerships and their
competitors are gaining and losing market share for specific nameplates down to a zip code, allowing dealers to identify where the
most opportunity exists for their business right now.
“We are committed to technology-driven innovation and having the ability to offer even more targeting solutions for our
advertisers that leverage the unparalleled local reach of radio,” said John Karpinski, Executive Vice President of
Automotive Business Development & Partnerships for iHeartMedia. “AUTOFLYTE has partnered with the industry authority
for automotive sales statistics to create the most powerful and credible insights tool available and we have partnered with
AUTOFLYTE to bring this revolutionary technology to the market. With the new AUTOFLYTE EDGE platform, we will provide
our auto partners the ability to break free from previous automotive marketing confinements and use timely information to
precisely target new buyers.”
“With iHeartMedia and AUTOFLYTE’s exclusive real-time insights and data, this new tool is nothing short of a game
changer for how we do business at our dealership,” said Steve Hurley, Owner of Stingray Chevrolet. “For the first time, we
are able to specifically tailor our marketing plans based on what our customers want today versus months ago. We’ve been waiting
for something like this and are already seeing success.”
AUTOFLYTE EDGE is part of iHeartMedia’s ongoing focus to assist brands and marketers in reaching consumers across its
quarter of a billion monthly broadcast listeners. In May, the company launched iHeartMedia
Analytics, the first fully-digital attribution service for broadcast radio. The company’s additional industry-leading marketing
optimization tools include SoundPoint,
its programmatic real-time radio ad buying platform, and SmartAudio,
which enables advertisers to do impression-based audience planning and dynamic radio ad creative using real-time triggers to deploy
different campaign messages based on what is happening in a specific market at a specific moment. SmartAudio has allowed
brands to use broadcast radio ads to dynamically serve the most relevant message in each market, at each moment to ensure increased
relevance and impact.
About iHeartMedia
With over a quarter of a billion monthly listeners in the U.S. and over 131 million social followers, iHeartMedia has the
largest national reach of any radio or television outlet in America. As the leading audio and media company in the U.S.,
iHeartMedia serves over 150 local markets through 849 owned radio stations, and the company’s radio stations and content can be
heard on AM/FM, on satellite, at iHeartRadio.com,
on the company’s station websites and on iHeartRadio, iHeartMedia’s digital music, podcast, on demand and live streaming
radio service, available on over 250 platforms and 2,000 devices, including on digital auto dashes, tablets, wearables and
smartphones, on virtual assistants, smart speakers, TVs and gaming consoles.
iHeartRadio offers users the country’s top live radio stations, personalized custom artist stations created by just one song or
seed artist, on demand features and the top podcasts and personalities. The all-in-one digital service has more than 1.7 billion
downloads, 120 million registered users and is the No. 1 commercial radio podcaster in the U.S.
iHeartMedia’s platforms include radio broadcasting, online, mobile, digital, social, podcasts, personalities and
influencers, live concerts and events, syndication, music research services and independent media
representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK:IHRTQ). Visit iHeartMedia.com
for more company information.
iHeartMedia
Jenn Powers, 646-343-2424
jennpowers@iheartmedia.com
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