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- Canadian media and technology platform empowers cannabis industry with
connections, information, and market data -
TORONTO, Sept. 17, 2018 /CNW/ - Lift & Co. (the "Company")
announces that its common shares are set to commence trading following the opening of the market today under the new ticker
symbol "LIFT" on the TSX Venture Exchange ("TSXV").
"Going public represents new opportunities for Lift & Co. to accelerate the realization of our strategic goals. As of
today, we are exactly one month from the legalization of recreational cannabis and we couldn't be more excited to enter that
market as today's leader in cannabis information, events, and market insights for this incredible industry." said Matei Olaru, Chief Executive Office, Lift & Co. "We believe that the next wave of investment opportunities
in cannabis are emerging in the form of ancillary businesses, like Lift & Co., coming to market to enable the industry's
producers and retailers to better reach consumers and understand market trends. Today's listing represents rocket fuel for our
goal of quick, aggressive and methodical expansion of our platform into the recreational cannabis market."
Lift & Co. has grown from a simple blog started in 2014 supporting Canada's medical
cannabis program to become an industry-leading platform connecting Canadian cannabis businesses and legal consumers through a
variety of touchpoints, including product discovery, events, retailer education and market insights powered by its reviews,
loyalty and user data.
Lift.co attracts more than one million annual users and functions like a "trip advisor" for cannabis, generating over 70,000
reviews of legal cannabis products. Lift & Co. Expos are Canada's largest consumer cannabis
tradeshows – the most recent Lift & Co. Expo in Toronto, 2018 welcomed 20,000 visitors. Lift
& Co. Cannabis Retailer Training Certification, developed in an exclusive partnership with MADD Canada, has been adopted by
public and private retailers, including the Nova Scotia Liquor Corporation, the Prince Edward Island Cannabis Management
Corporation, and Delta 9 Cannabis Inc.
Lift & Co.'s TSX-V listing follows the completion of the Company's Qualifying Transaction as defined under the policies of
the TSX-V.
About Lift & Co.
Lift & Co. (TSXV: LIFT) is a platform that helps Canadians explore, understand, and make better-informed decisions
around cannabis through superior information and data. Lift & Co. operates Canada's most
comprehensive product-comparison resource of federally legal cannabis products; provides customized marketing solutions and
data-backed insights into consumer and product trends; and connects businesses and consumers through its digital platform, and at
its leading events, the Lift & Co. Expos and the Canadian Cannabis Awards. Lift & Co. Cannabis Retail Training
Certification, developed in an exclusive partnership with MADD Canada, is available to both government and private clients. Learn
more at lift.co.
Forward-looking statements
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX
Venture Exchange) accept responsibility for the adequacy or accuracy of this release.
Although the Company has attempted to identify important factors that could cause actual results, performance or
achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause
results, performance or achievements not to be as anticipated, estimated or intended.
There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations
or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue
reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this
release. The Company disclaims any intention or obligation to update or revise such information, except as required by
applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned
herein.
SOURCE Lift & Co
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