NEW YORK, September 17, 2018 /PRNewswire/ --
Apple Inc. (NASDAQ: AAPL) made history this year by becoming the first trillion-dollar company the U.S. has ever seen. But the
only millionaire investors Apple is minting these days are those who boarded early. While that ship has sailed, with share prices
over $220, there's some low-hanging fruit on the Apple tree that no one's ever heard of.
Additional Companies mentioned in today's commentary include: Shopify Inc. (NYSE:SHOP), BlackBerry Limited (NYSE:BB),
Celestica Inc. (NYSE:CLS), The Descartes Systems Group Inc (NYSE:DSGX).
The name of this little-known company is Cool Holdings (AWSM) and its all-Apple stores already
earn an impressive $3,750 in revenue per single square foot. That's more than Tiffany & Co.,
more than Michael Kors-and way more than Costco. In fact, it's even closing in on Apple-owned stores themselves, which are the
top retailers in terms of sales per square foot at $5,546 as of 2017.
Apple is unstoppable, and it recently unveiled its new Iphone XS and XR on September
12th at a big event at its headquarters. CNN Money has
called the iPhone the MVP of the stock market, and the "biggest cash cow on Wall Street". The iPhone alone is expected to rake in
$165 billion in sales this year-it's a "stunning amount of
money from a single product line". And this ties in to Cool Holdings …
Here are 5 reasons to keep a very close eye on Cool Holdings (AWSM) right now:
#1 Cool Holdings, The Coolest Back Door Into Apple Revenues
Cool Holdings owns OneClick International and OneClick Argentina, and it is already one of Apple's premier partners in the
Americas. Its Apple-product boutiques look like Apple, and smell like Apple, but they aren't run or owned by Apple.
Cool Holdings' goal with its One Click retail boutiques is to become the largest authorized
reseller of Apple® products and services. In Latin America, its staging ground is Argentina, with six brand new boutiques. Its staging ground in the U.S. is Florida, where three stores are already up and running:
The next phase of the roll-out has already begun, and Cool Holdings is planning over 200 new stores by 2020. That's 200+
stores in less than two years-from Canada and the U.S., to Argentina and beyond. On August 28, Cool Holdings opened their newest OneClick Apple Boutique Store in
Orlando, Florida, and on August 20, it acquired an Apple Boutique Store retail chain in the Dominican Republic, adding 7 more shops to the portfolio.
#2 Per Square Foot, Only Apple Beats Cool Holdings
Cool Holdings (AWSM) carries all
the top brands for Apple and absolutely anything related to Apple. It's covering the entire Apple ecosystem-and they have direct
relationships with all the accessory brands. That's why it's making a stunning $3,750 in revenue
per square foot. That's a figure that makes even the biggest of the big in retail jealous. And it's quite a feat for a company
that few have ever even heard of.
There seems to be nowhere for these figures to go but up, if Apple sales are a good indicator. Just think: In 2017, Target's
revenue per square foot was only $290, according to Forbes. And the latest figures from 2015 put Walmart at revenue of $423 per square foot.
#3 A Business Model Like No One Else Means Higher Margins
Cool Holdings' (AWSM) business model breaks the mold in a way that should please investors to no end. It's unlike anything
else. That's because it's growing distribution, marketing and retail all under the same umbrella-it's a first that is one of
several reasons Cool Holdings has the advantage over its competitors in the Apple ecosystem.
They've created their own marketing agency and brought it into the company. That means the best of the best. It also means they
do marketing for free and generate profit from it. That's a rare relief for investors who typically see companies spend
$2 in marketing for every $1 they get.
In other words, a unique business model with control over distribution, retail and marketing simultaneously means margins are
even higher.
#4 Apple Trust-There's Nothing Bigger
Apple wants a presence … everywhere. The only way it can be in small towns is to go through smaller companies, and Cool
Holdings (AWSM) is one of the chosen
few. Why? Because to sell Apple products, companies have to be Apple in every way. Companies have to look and feel
like Apple because customers want the Apple experience, and the Apple brand won't risk being sold by outsiders.
Cool Holdings' motto is "one world, one store, one click"-so no matter where the customers are in Latin America or the U.S., all of its stores will look and feel the same. In other words, they are just like
Apple wants them to be, and with true Apple DNA.
#5 Founded By A Former Apple Employee
Investors might want to take note of a company founded by a former Apple employee. And Cool Holdings (AWSM) is just that. They
saw a massive opportunity, and they jumped on it-at just the right time.
And the board has plenty of powerhouses behind it, too, including Canadian billionaire Aaron
Serruya, who made his fortune along with his brother, Michael Serruya, in the 1980s with
frozen yogurt and most recently sold the closely-held Kahala Brands food franchise, which includes
Blimpie and Cold Stone Creamery, for some $320 million.
Chair Andrew DeFrancesco has over 26 years of capital markets experience and has taken a string
of companies to multi-million-dollar sales. As founder and chairman, he took Dalradian Resources through its IPO in 2010 and it
was recently sold for $500 million. He also injected $6.2 million
into Aphria Inc., which is now worth $4.73 billion.
They know what Apple wants, and they definitely know what Apple has to offer. This is a truly unique opportunity that
comes at the perfect time as Apple breaks the trillion-dollar mark and prepares to launch new products.
Other tech and retail giants looking to turn their industries upside down:
Shopify Inc (NYSE:SHOP) is a well-known multi-channel e-commerce giant. With hundreds of thousands of merchants all over
the world, Shopify is quickly becoming a house-hold name.
In July, Shopify reported its second-quarter financial reports, with an impressive $245 million in
revenue. It also highlighted its main growth initiatives, with a focus on diversifying its revenue steam.
Though the company boasts merchants in 175 different nations, Shopify's merchants are primarily U.S. based - something the
company is eager to change.
Amy Shapiro, the company's CFO noted: "The diversity of our revenue drivers and of our merchant
base contributed to our strong revenue growth this past quarter," adding "Our mission, our technology and our growth model
position us, and our merchants, to thrive in the face of massive changes to retail."
Blackberry Ltd (NYSE:BB) This well-known cell-phone pioneer has shifted its focus from telephones to enterprise solutions
in recent years. The move outside of consumer tech to the business world has not been without its challenges, but it appears to
be paying off.
Blackberry's new ambitions are primarily focused on its new "Enterprise-of-things" platform called Blackberry Spark. The new
platform allows enterprises to leverage artificial intelligence in order to easily integrate their systems with other high-end
platforms such as IBM's Watson, Microsoft Azure and Amazon's AWS.
In its latest announcement, Blackberry highlighted the significant growth of its new ecosystem, its global network of value-added
integrators, and a brand new partnership with AWS.
Celestica Inc. (NYSE:CLS) is a leader in the design and manufacturing of electrical devices used in IT and
telecommunications. It is also a key player in providing supply chain solutions for some of the world's most exciting
companies.
In its second-quarter earnings report, Celestica announced that its ongoing ATS growth strategy is performing well, with
Rob Mionis, President and CEO, Celestica nothing: "We are pleased with the ongoing successful
execution of our ATS growth strategy, which continues to demonstrate our ability to diversify our revenue base and achieve
consistent ATS segment margin performance."
The company progress was reflected in the earnings report, boasting moderate gains in both its ATS and CCS branches, suggesting
its restructured accounting practices from January may be paying off.
The Descartes Systems Group Inc. (NASDAQ:DSGX) (commonly referred to as Descartes) is a Canadian multinational technology
company specializing in logistics software, supply chain management software, and cloud-based services for logistics businesses.
The company is making waves in the tech industry with its futuristic products and visionary leadership.
Recently, Descartes announced that it has successfully deployed its advanced capacity matching solution, Descartes MacroPoint
Capacity Matching. The solution provides greater visibility and transparency within their network of carriers and brokers. This
move could solidify the company as a key player in transportation logistics which is essential in the world of commerce.
Kinaxis Inc (KXS): Kinaxis' RapidResponse is a collection of cloud-based configurable applications, providing supply chain
planning and analytics capabilities that create the foundation for managing multiple, interconnected supply chain management
processes, including demand planning, supply planning, inventory management, order fulfillment and capacity planning.
Recently, Gartner, Inc, the global research and advisory firm, positioned Kinaxis as a leader in its Magic Quadrant for Supply
Chain Planning (SCP) System of Record (SOR). This is the third time Kinaxis has received this honor.
John Sicard, CEO of Kinaxis noted: "We believe our leadership position in Gartner's Magic Quadrant
for Supply Chain Planning System of Record and high level of customer satisfaction validates our ability to empower global
businesses to overcome today's supply chain volatility."
Mogo Finance Technology Inc. (GO): Mogo is providing a new take on unsecured credit and a is leader in the
burgeoning FinTech industry. The company's platform offers loan management, the ability to track spending and credit scores, and
even easy-to-access mortgages, placing Mogo at the forefront of the new online financial movement shaking up the otherwise dull
industry.
In August, Mogo announced that its financial product line would expand to even more Canadians. Customers in Manitoba, New Brunswick, Prince Edward
Island and Newfoundland now have access to MogoMortgage while Mogo's entire suite of
products is now available in Nova Scotia.
David Feller, Mogo's Founder and CEO, noted: "With more than 650,000 members today, we're pleased
to introduce Mogo's products into new markets making it easier for Canadian consumers to manage their financial life through our
growing suite of digital financial products."
By. James Burgess
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