Companies Working Together to Open Up to 13 New 4DX Locations in Canada
New Location Opening in Calgary, Alberta
LOS ANGELES and TORONTO, Sept. 19,
2018 /CNW/ - Today CJ 4DPLEX, the world's
leading cinema technology company, in partnership with Cineplex, a leading entertainment and media company, together announced a new agreement that will bring the 4DX
experience to as many as 13 additional Cineplex locations across Canada over the coming years.
The companies opened Canada's first 4D auditorium at Cineplex Cinemas Yonge-Dundas and
VIP in the heart of downtown Toronto, Ontario, in 2016, and its popularity with guests has
prompted this new partnership and investment.
CJ 4DPLEX's 4D technology enhances the onscreen visuals of action-packed blockbusters, transcending the traditional cinema
experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubble, vibration, and
scents. The result is one of the most immersive cinema format in the industry, drawing fans into the action on the big
screen.
"We are incredibly proud of the success of 4DX in Toronto, which brought our technology to
audiences in Canada for the first time," said Brandon Choi, CEO
of CJ 4DPLEX America. "We look forward to growing our footprint throughout major cities across the country as part of our
continued progress as the fastest-growing premium cinema format in the industry."
"Cineplex was proud to be the first company in Canada to pilot the technology, but we are
even prouder to be the first to invest in a national roll-out," said Ellis Jacob, President and
CEO, Cineplex. "As part of this new agreement, Scotiabank Theatre Chinook in Calgary,
Alberta, will be the first location to begin construction with the new, state-of-the-art auditorium. 4DX is a truly
immersive cinema experience and we know Calgarians, and all Canadians are really going to love it."
The opening of the 4DX auditorium at Cineplex Cinemas Yonge-Dundas and VIP marked the 300th screen for the
premium format. Since the launch of CJ 4DPLEX in 2009, the immersive theatre technology rapidly expanded around the globe
averaging 100 screen openings a year at an average yearly growth rate of 70 per cent. To date, 4DX is installed in 561
auditoriums, reaching 59 countries, and projected to reach 630 auditoriums by the end of the year.
While Cineplex and CJ 4DPLEX announced today that Calgary would be the next Canadian city to
open a 4DX auditorium, the companies will work together to announce additional markets over the coming months.
About Cineplex
A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film
Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada's largest and
most innovative film exhibitor, Cineplex welcomes over 70 million guests annually through its circuit of 165 theatres across the
country. Cineplex also operates successful businesses in digital commerce (CineplexStore.com), food service, alternative
programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media), amusement
solutions (Player One Amusement Group) and an online eSports platform for competitive and passionate gamers (WorldGaming.com).
Additionally, Cineplex operates a location based entertainment business through Canada's newest
destination for 'Eats & Entertainment' (The Rec Room), and will also be opening new complexes specially designed for teens
and families (Playdium) as well as exciting new sports and entertainment venues across Canada
(Topgolf). Cineplex is a joint venture partner in SCENE, Canada's largest entertainment loyalty
program.
Proudly recognized as having one of the country's Most Admired Corporate Cultures, Cineplex employs approximately 13,000
people in its offices across Canada and the United States. To
learn more visit Cineplex.com or download the Cineplex App.
About CJ 4DPLEX:
CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with
international offices in Los Angeles and Beijing. The company
created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic
experience that utilizes all five senses, allowing the audience to connect with movies through motion, vibration, water, wind,
snow, lightning, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to
exhibition partners along with 4DX codes for both major Hollywood blockbusters and local titles.
Each auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of
skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more
than 550 Hollywood and local titles have been screened in 4DX. As of September 2018, more than
65,000 4DX seats operate in 552 auditoriums spanning 59 countries.
CJ 4DPLEX was named a Most Innovative Company of 2017 in Live Events by Fast Company, and its technology has been
recognized with silver Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018. For more
information, please visit www.cj4dplex.com.
SOURCE Cineplex
View original content to download multimedia: http://www.newswire.ca/en/releases/archive/September2018/19/c3355.html