KINSBURG, Calif., Oct. 1, 2018 /PRNewswire/ -- Sun-Maid Growers of California, the world's largest
producer and processor of raisins and other premium quality dried fruits, today announced a brand licensing agreement giving
Flowers Foods, producer of Nature's Own,
Wonder, Tastykake, Dave's Killer Bread, and other bakery foods, license to produce and distribute
Sun-Maid Raisin bread to approximately 80 percent of the U.S. population. The agreement launches
in retail stores this week, with both companies committed to growing the brand.
"Sun-Maid is intent on bringing raisins to top-of-mind to all of our customers – especially those who have traditionally
looked for us in the bread aisle," commented Harry Overly, president and chief executive officer
of Sun-Maid. "We're fearless in reexamining our business relationships and have found a great strategic partner in Flowers Foods,
who is as committed to growth as we are."
"We are happy to partner with Sun-Maid and look forward to expanding the reach of this brand in the bread aisle and our reach
into the breakfast bread segment," said Brad Alexander, president of Flowers Foods's Fresh
Packaged Bread business unit. "Sun-Maid has been the trusted go-to snack option for U.S. families for more than a hundred years
and we're excited about the opportunities ahead."
Sun-Maid is launching a new campaign in January 2019 to remind consumers of the great
experiences and memories they have had with Sun-Maid over the years. Flowers will help support the campaign with tie-ins that
promote the great taste and quality of Sun-Maid Raisin bread.
About Sun-Maid Growers of California
Founded in 1912, Sun-Maid Growers of California is the world's largest producer and
processor of raisins and other premium quality dried fruits with annual sales of $360 million.
Sun-Maid's products are approximately half "Sun-Maid" retail consumer products and half ingredient products for such items as
cereals, breads, and a variety of other food products. Located in Kingsburg, California in the
heart of the San Joaquin Valley's raisin producing district, Sun-Maid products are distributed
throughout the United States and in more than 50 countries.
About Flowers Foods
Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of the
largest producers of fresh packaged bakery foods in the United States with 2017 sales of
$3.9 billion. Flowers operates bakeries across the country that produce a wide range of bakery
products. Among the company's top brands are Nature's Own, Wonder, Dave's Killer Bread, and
Tastykake. Learn more at www.flowersfoods.com.
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SOURCE Sun-Maid Growers of California