Kantar taps Engagement Labs as partner to bring innovative social intelligence and analytics to UK marketplace
NEW BRUNSWICK, N.J. and MONTREAL, Oct. 9, 2018 /PRNewswire/ -- Engagement Labs Inc. (TSXV: EL) (OTCQB: ELBSF), the industry-leading
data and analytics firm that specializes in social intelligence for leading brands and companies, has announced a new partnership
with Kantar Analytics Practice, a unit of WPP, the £15 billion British advertising and public relations conglomerate. The
partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs' TotalSocial® platform in
the United Kingdom. Through these initiatives, Engagement Labs will look to grow the Kantar
partnership, as well as to explore additional corporate developments deals in other geographies in the coming months. These deals
are part of the overall growth strategy of the company to accelerate its client base and revenues. Kantar announced of the
partnership earlier today.
Beyond the TotalSocial license agreement, Kantar and Engagement Labs will also work together to create advanced analytics that
will be part of Kantar's growing AI toolkit (known as STAN) to help brands understand how best to maximize the impact of their
marketing spend. Additionally, Kantar plans to use TotalSocial data for digital targeting of consumers who are most likely
to be engaged in conversation about brands or public issues.
The Kantar Group within WPP is the second-largest data, insight, and consultancy company in the world, after Nielsen. The
company employs 30,000 people and works for over half of the Fortune 500 companies, in 100 countries around the world.
Kantar entered into the partnership with Engagement Labs based on a thorough assessment of TotalSocial and found it to be the
most innovative and highly differentiated platform in the marketplace.
"I have long been impressed with the innovative work from the Engagement Labs team, and find TotalSocial to be the best
solution to incorporate into Kantar Analytics' toolkit. I'm excited to be working with Engagement Labs on behalf of Kantar and
its clients," according to Matt Dodd, Managing Partner of Kantar Analytics Practice. "It's
important for businesses to understand how they are discussed and represented online but we shouldn't be blind to other data
sources. Good performance online doesn't mean that your product is the one being talked about around the kitchen table. Brands
need to build a complete picture and this partnership will help our clients to integrate both their online and word of mouth
strategies."
"The Kantar partnership is validation of the power of the data assets we have built and the TotalSocial platform. Partnering
with a company of the scale and reputation of Kantar is a game-changer for Engagement Labs," said Engagement Labs CEO
Ed Keller. "Kantar is one of the largest and most prestigious market research firms in the
UK, indeed the world. They have strong existing relationships with the top brands and companies and we are excited about
growing our client base and revenue through this partnership."
About Engagement Labs
Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social
intelligence for Fortune 500 brands and companies. The Company's TotalSocial® platform focuses on the entire social ecosystem by
combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a
proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive
analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top
line revenue for its diverse group of clients.
To learn more visit www.engagementlabs.com / www.totalsocial.com.
About TotalSocial®
TotalSocial® is a premier data and analytics platform that provides brands with unique insights,
improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only
platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands,
its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning,
TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and
marketing goals.
About Kantar
Kantar is one of the world's leading data, insight and consultancy companies. Working together across the whole
spectrum of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights
and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the
Fortune Top 500 companies.
For further information, please visit us at www.kantar.com
Disclaimer in regard to Forward-looking Statements
Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities
laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered
reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and
contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law,
Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in
particular, new information or future events.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this release.
For media inquiries please contact:
Vanessa Lontoc, Marketing Director / Ed Keller, CEO
Engagement Labs
732-846-6800
vanessa.lontoc@engagementlabs.com /
ed.keller@engagementlabs.com
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SOURCE Engagement Labs