Successful Social Retail launch results in 400 new paid memberships, 460 affiliate signups, and 1200
referral account registrations
Vancouver, British Columbia--(Newsfile Corp. - October 24, 2018) - Peekaboo Beans Inc (CSE: BEAN) (OTCQB: PBBSF) ("Peekaboo
Beans" or the "Company") is pleased to report on the success of the updated loyalty programs implemented by the Company
earlier this month. In addition to these programs, Peekaboo Beans has noted a significant increase in influencer activity on
Instagram and Facebook.
Following the launch of these programs, the Company received approximately 400 paid memberships, 1200 referral account
registrations and 460 affiliate enrollments in less than two weeks. The Company noted this significant interest in the loyalty
programs has impacted the brand's social media presence. With an average of 15 posts a week, users from around the world are
tagging Peekaboo Beans in their social media posts, resulting in an increase of purchase orders and social engagement for the
Company.
The aforementioned loyalty programs are connected to the Company's transition from the traditional direct selling model to a
modernized, technological approach to retail. Paid memberships provide loyal Peekaboo Beans members additional discounts and free
shipping; referral accounts are for customers who sign up on the website and earn points for social media activity; and lastly,
affiliates are registered sellers of Peekaboo Beans, who receive compensation through sales.
Peekaboo Beans has also noted over 25 significant influencers with followers ranging from 15,000 to upwards of 250,000 have
posted images supporting Peekaboo Beans within the past few months. The Company has also seen images of Peekaboo Beans' clothing
posted from celebrity accounts on Instagram such as TV host and blogger Jillian Harris and Canadian Prime Minister Justin Trudeau,
with follower counts ranging from 900,000 to 2.5 million. The profiles of these well-known influencers range from multiple TV show
hosts on the popular North American channel HGTV, as well radio hosts, a well-known chef, interior designers, bloggers and
more.
Traci Costa, President and CEO of Peekaboo Beans, commented, "Social media is becoming more and more significant to all areas of
business-especially retail. At Peekaboo Beans, we're cognizant of the trends that are currently driving the children's apparel
industry, and therefore know the influence and purchasing power that lies within social media and the loyal followers of the brand.
Building this brand loyalty and increasing our distribution channels will lead to revenue growth and increased margins for the
Company."
About Peekaboo Beans Inc.
Peekaboo Beans is a children's apparel brand with a focus on environmentally responsible clothes that are intentionally designed
to inspire play. Through an omni-channel approach, Peekaboo Beans engages sellers through social platforms, including Instagram and
Facebook, as well as online retailers, to maximize revenue and build brand loyalty. The Company works to promote a playful
lifestyle for children by designing comfortable clothes that are built to last.
To learn more about Peekaboo Beans, visit: www.peekaboobeans.com.
On behalf of the Board of Directors,
Peekaboo Beans Inc.
Ms. Traci Costa, President and CEO
(604) 279-2326
For more information, please contact the Company at:
investors.peekaboobeans.com
BEAN@kincommunications.com
1-866-604-6730
Reader Advisory
This news release may contain statements which constitute "forward-looking information", including statements regarding the
plans, intentions, beliefs and current expectations of the Company, its directors, or its officers with respect to the future
business activities of the Company. The words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe",
"estimate", "expect" and similar expressions, as they relate to the Company, or its management, are intended to identify such
forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future business
activities and involve risks and uncertainties, and that the Company's future business activities may differ materially from those
in the forward-looking statements as a result of various factors, including, but not limited to, fluctuations in market prices,
successes of the operations of the Company, continued availability of capital and financing and general economic, market or
business conditions. There can be no assurances that such information will prove accurate and, therefore, readers are advised to
rely on their own evaluation of such uncertainties. The Company does not assume any obligation to update any forward-looking
information except as required under the applicable securities laws.
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the
Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.