iHeartMedia to Acquire Jelli, Inc.
Acquisition is a Key Component of iHeartMedia’s SoundPoint Programmatic Platform to Help Advertisers Build
Innovative Campaigns Targeting Key Audience Segments by Leveraging the Power of Broadcast Radio’s Scale
iHeartMedia, the leading audio company in America which also has a greater reach in the U.S. than any other media outlet,
today announced it has entered into an agreement to acquire Jelli, Inc., the technology company that powers its SoundPoint
programmatic platform. The Jelli platform is the pioneering technology foundation for programmatic buying and selling of broadcast
radio, and this acquisition will enable iHeartMedia to further leverage Jelli’s assets to continue to create for brands a
digital-compatible buying platform for broadcast radio that includes targeting and creative optimization based on data and
attribution tools compatible with the offerings of the major digital players. In addition, “Expressway from Katz,” the industry’s
programmatic buying ad exchange for the country’s leading radio groups, will continue to remain independently run by Katz, powered
by Jelli.
Broadcast radio is the #1 mass reach medium reaching 93 percent of the U.S. population and engaging consumers longer than even
the largest digital platforms. While broadcast radio has the highest consumer engagement of any major medium, prior to the 2015
launch of SoundPoint -- iHeartMedia’s groundbreaking programmatic and automated ad buying solution powered by Jelli -- broadcast
radio had lacked the targetability and real-time automated interface that digital offers. The SoundPoint platform allows
advertisers and agencies to leverage iHeartMedia’s broadcast stations through both its radio and digital organizations, delivering
both strong results and digital compatible analytics.
“Facebook and Google pioneered a new way for advertisers to interface with media partners to improve targetability, the ease of
buying and measurement of results, and our programmatic platform puts us in the position to participate in the modern data driven
ecosystem for our broadcast radio audience as well as our digital audiences,” said Brian Kaminsky, President of
SmartAudio® and Analytics Group for iHeartMedia. “We have been excited by the advances we made with Jelli as our partner and
the acceptance from our advertising partners.”
“At iHeart we believe marketing is both math and magic. The math is our rich data and insights about our users and how they
relate to our partners’ products and services -- and the magic is the incredible creative ideas we bring to our partners, such as
our iconic music events, award shows, influencers, podcasts, social reach and our unique on air promotions. Jelli allows us to do
something no other company can do -- advertisers can now buy and use our broadcast assets, reach and impact just as they use the
major digital players. We now offer heavy data and heavy creative innovation all in one place,” said Bob Pittman, Chairman and CEO
of iHeartMedia, Inc. “We are excited about having Jelli not only for the platforms they are creating and have created for us, but
also to lead our aggressive and innovative ad tech development.”
Today, iHeartMedia’s suite of innovative marketing optimization tools include SoundPoint (programmatic real-time audio ad buying
platform) powered by Jelli and SmartAudio®, which enables advertisers to do impression-based planning of data driven audience
segments. Additionally, SmartAudio® offers dynamic ad creative that utilizes real-time triggers such as weather, pollen
counts, sports scores, mortgage rates and more to deploy different campaign messages based on what is happening in a specific
market at a specific moment. SmartAudio® has allowed brands to use broadcast radio ads to dynamically serve the most relevant
message in each market, at each moment, just as they have done with digital campaigns to ensure increased relevance and impact.
“By pairing iHeartMedia’s reach and multiplatform assets with our cloud-based advertising technology, we are positioned to
provide a single platform for advertisers to reach all audiences, no matter where they are consuming audio,” said Michael
Dougherty, co-founder and CEO of Jelli. “As audio consumption continues to explode, we are thrilled to be joining the iHeartMedia
team, accelerating Jelli’s mission of transforming audio advertising through technology innovation.”
Over the past decade, Jelli has transformed radio broadcasting by creating the first cloud-based platform to support and
improve the audio ecosystem, making it easier and faster to buy and run audio advertising. Their current offerings include
RadioSpot, the only programmatic platform for radio broadcasters to sell and manage their advertising inventory and SpotPlan, the
first and only programmatic platform for radio, delivering agencies and advertisers an automated way to efficiently plan and
buy audio advertising and providing access to iHeartMedia as well as Expressway from Katz.
As part of the acquisition, Jelli will continue to operate as a company within iHeartMedia, Inc. led by President and CEO
Michael Dougherty and his team. The Jelli division will continue to be based in Silicon Valley and will become iHeartMedia’s
primary ad technology operation.
About iHeartMedia
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its
quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership
position in audio extends across multiple platforms including 850 live broadcast stations; streaming music, radio and on demand via
its iHeartRadio digital service available across more than 250 platforms and 2,000 devices including smart speakers, digital auto
dashes, tablets, wearables, smartphones, virtual assistants, TVs and gaming consoles; through its influencers; social; branded
iconic live music events; and podcasts as the #1 commercial podcast publisher globally. iHeartMedia also leads the audio industry
in analytics and attribution technology for its marketing partners, using data from its massive consumer base. iHeartMedia is a
division of iHeartMedia, Inc. (PINK:IHRTQ). Visit iHeartMedia.com for
more company information.
About Jelli
Jelli is the largest technology platform for the $40 billion global radio market. Our mission is to create the easiest and
fastest way to buy and run audio advertising. In order to achieve this, we developed a cloud-based ad platform that enables
advertisers and publishers to buy and sell audio advertising programmatically. Our patented technology is used by some of the
largest broadcasters and advertisers in the audio marketplace, reaching hundreds of millions of listeners monthly and serving
billions of ad impressions per year. Investors include Relay Ventures, Intel Capital, First Round Capital, iHeartMedia, Universal
Music Group and several prominent angel investors. To learn more, visit
www.jelli.com.
iHeartMedia
Angel Aristone, 646-343-2410
angelaristone@iheartmedia.com
Jelli
Molly Glover Gallatin, 415-215-0286
molly@jelli.com
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