Order a Whopper® Sandwich for a Penny at McDonald’s with the BK®
App
Download the BK® App. Go to a McDonald’s. Order the WHOPPER® Detour for 1¢. Pick it up at a BURGER KING® Restaurant.
Today, the BURGER KING® brand is turning more than 14,000 McDonald’s into BURGER KING® restaurants.
Sort of. For a limited time, when you go within 600 feet of a McDonald’s restaurant you can order a flame-grilled
WHOPPER® sandwich for only 1¢ on the newly revamped BK® App. It’s what we call a WHOPPER®
Detour.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181204005560/en/
ORDER A WHOPPER® SANDWICH FOR A PENNY AT MCDONALD'S WITH THE BK® APP
The WHOPPER® Detour works by geofencing McDonald’s locations across the country. If a guest is inside one of these
geofenced areas and has the new BK® App on their device, the app will unlock the WHOPPER® sandwich for a
penny promotion. Once the 1¢ WHOPPER® sandwich order is placed, the user will be “detoured” away from McDonald’s, as the
app navigates them to the nearest BURGER KING® restaurant for pick up.
The WHOPPER® Detour promotion is part of the newly relaunched BK® App which now offers order-ahead
functionality. The WHOPPER® Detour promotion can be redeemed one time only, from December 4th until December 12th,
at participating BURGER KING® restaurants nationwide. The offer is unlocked when a guest is within a 600 feet radius of
most 14,000+ McDonald’s restaurant locations.
Don’t miss out on your chance to order the first WHOPPER® sandwich ever available only “at” McDonald’s. Watch a video
about the promotion
HERE.
About BURGER KING®
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original
HOME OF THE WHOPPER®, the BURGER KING® system operates more than 17,000 locations in more than 100 countries
and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees,
many of them family-owned operations that have been in business for decades. To learn more about the BURGER KING® brand,
please visit the BURGER KING® brand website at
www.bk.com or follow us on Facebook, Twitter and Instagram.
Brooke Scher Mogan
ALISON BROD MARKETING + COMMUNICATIONS
212-230-1800
bk@alisonbrodmc.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20181204005560/en/