NEW YORK, Dec. 12, 2018 /PRNewswire/ -- Footaction announces #No1Way to COZY, the second installment in the brand's #No1Way
campaign. Fashion tastemaker and recording artist Guapdad 4000 stars in the three-part digital video series that defies social standards and fashion formality by
showcasing some of fashions' coziest apparel in unexpected settings.
#No1Way to COZY takes one of the
biggest men's lifestyle trends of the year to new heights with a comical display of Guapdad 4000 in surprisingly formal fashion
scenarios. Ultimately giving Footaction consumers and fashion-forward individuals sanction to break the barriers of when and
where it is acceptable to wear cozy clothing, because there is #No1Way to style.
Throughout the video series, Guapdad 4000 plays a dentist, opera singer and restaurant waiter, showing unsuspecting
participants that individual style, attitude and overall coziness can overcome any situation.
"I'm excited to team up with Footaction for the #No1Way to COZY holiday campaign," said Guapdad 4000. "To me, coziness is not
just about being comfortable, it's a lifestyle where I feel free to be myself no matter the situation. This concept was perfect
since I can easily make uncomfortable situations humorous, while rocking the coziest styles."
"Guapdad 4000 was the perfect partner for Footaction to celebrate one of fashion's biggest trends of the year," said
Ken Side, Vice President and General Manager of Footaction. "Choosing a cozy lifestyle means
choosing the best in quality, comfort-first pieces, while also prioritizing style. The #No1Way to COZY campaign illustrates the
many ways to show your unique and individual style."
All of the looks featured in the #No1Way to COZY campaign are currently available in select stores and online at Footaction. You can view the #No1Way to COZY video series
featuring Guapdad4000 here: https://www.youtube.com/playlist?list=PLxOGW4lJ8oexMawKn6uzWO5aLdGA1Wulp
About Footaction
Footaction is part of Foot Locker, Inc. (NYSE: FL), a specialty athletic retailer that operates approximately 3,270
stores in 27 countries in North America, Europe, Asia, Australia, and New Zealand. Through
its Footaction, Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners
Point and Sidestep retail stores, as well as its direct-to-customer channels, including Eastbay.com, the Company is a leading
provider of athletic footwear and apparel.
More information can be found at footaction.com/nooneway/cozy | Instagram: @footaction | Twitter: @footaction | YouTube: youtube.com/footaction | Facebook: facebook.com/footaction | #No1Way
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SOURCE Foot Locker, Inc.