Starbucks Opens 23,000-Square-Foot Immersive Coffee Destination in New York
- Starbucks Reserve Roastery New York opens in meatpacking district where the company’s rarest and
freshest coffees will be roasted and served
- For the first time in the U.S., Starbucks will introduce the Arriviamo™ Bar, a cocktail bar in the
Roastery featuring a curated menu of coffee and tea cocktails
- Visitors can enjoy a unique menu of Starbucks Reserve specialty coffee and Teavana tea as well as
freshly baked artisanal food from boutique Milanese Princi™ bakery
Starbucks (NASDAQ: SBUX) announced today the opening of Starbucks Reserve Roastery New York, which opens its doors to the public
on Friday, December 14. Located in the meatpacking district at 61 9th Avenue (on the corner of 9th Avenue and
15th Street), the New York location marks Starbucks fourth Roastery and second location in the U.S. The immersive coffee
experience – across nearly 23,000 square feet of retail space – celebrates the heritage of roasting and the craft of coffee. The
sights and sounds of coffee’s journey from bean to cup are reflected at every turn in the thoughtfully designed environment. The
New York Roastery joins locations in Seattle, Shanghai and Milan with future openings coming to Tokyo and Chicago in 2019.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181213005158/en/
The Starbucks Reserve Roastery New York opens Friday, December 14 featuring a working coffee roasting facility and
30-foot hammered copper cask where coffee rests after roasting. (Photo: Matthew Glac Photography)
“We designed the Roastery as the pinnacle experience around all-things-coffee, and there is nothing else like it in the
world. With premium coffees, teas, mixology and the iconic Milanese Princi Bakery, it serves as a Starbucks brand amplifier
and a platform for future innovation,” said Kevin Johnson, Starbucks ceo. “Beverages such as Draft Nitro, Cold Foam and the recent
launch of Juniper Latte all began at the Roastery and have since been introduced to Starbucks locations around the world. It is the
ultimate Starbucks Experience and an unforgettable way to connect with our customers.”
Starbucks has a long history in New York. In 1994, Starbucks chairman emeritus, Howard Schultz, who was born and raised in
Canarsie, Brooklyn, opened the first Starbucks store in the city on Broadway and 87th Street on the Upper West Side.
Nearly 25 years later, there are 350 Starbucks stores across the five boroughs in the city where Starbucks employs approximately
5,000 partners (employees). The Roastery employs nearly 300 people, including roasters, baristas, commessas and mixologists.
“Like most people I first experienced Starbucks as a customer, where I would go to my store at 195 Broadway in the Financial
District in New York City and order a tall latte which was the perfect way to start my day,” said Reserve Roastery New York
managing director Raul Adorno. “I look forward to welcoming my fellow New Yorkers and visitors from all around the world when we
open the Roastery on Friday. You will be amazed.”
At its core, Starbucks Reserve Roastery New York is a working coffee roastery, where every day Starbucks Master Roasters,
who have trained for years in the craft of coffee roasting, will be small-batch roasting Starbucks rarest single-origin coffees and
blends called Starbucks Reserve. Those coffees then get served fresh at the Roastery or shipped to select Starbucks stores around
the world. That functional purpose, as well as the history of industry and manufacturing in the meatpacking district, is reflected
in the design of the space.
“New York is a hub to the world,” said Liz Muller, chief design officer of Starbucks. “It’s an unbelievable place with such
history. The meatpacking district has a fantastic history of industry, and the neighborhood has an electric energy; it is alive.
We’ve designed a space where the excitement and dynamic activity of the neighborhood is mirrored in the Roastery. We want our
customers to come in and feel very inspired.”
Unique Food and Beverages
Coffee Bars
There are two coffee bars at the Roastery, which in total offer seven brewing methods, including pour over, Chemex®, coffee
press, siphon, espresso, Clover® and cold brewing.
Upon entering the Roastery, visitors can visit the coffee bar on the main level, where baristas, called coffee masters, are
crafting classic espresso beverages such as cappuccino, latte, cortado and specialty drinks such as whiskey barrel-aged cold brew,
sparkling citrus espresso, nitro hopped apricot cold brew and rotating specials like the cardamom latte.
Arriviamo Bar
For the first time in the U.S., Starbucks will debut the Arriviamo Bar inspired by the Italian tradition of aperitivo. This
craft cocktail bar is located inside the Roastery where expert mixologists will serve cocktails and spiritfrees curated by
award-winning mixologist Julia Momose featuring coffee and tea. Specialty cocktails include the Nocino Notte, made with cold brew
coffee, barrel-aged gin and black truffle salt, and the Triomphe, made with Teavana™/MC Darjeeling de Triomphe Tea, gin,
dry Riesling, aquavit, passionfruit sparkling water and orange saffron bitters. The Arriviamo Bar will also serve a selection of
beer, wine and classic cocktails.
Princi
Inside the Roastery is the Milanese boutique bakery Princi™ from founder Rocco Princi, with on-site baking of fresh breads,
Pizzas, cornetti, focaccias, desserts and more.
The Starbucks Reserve Roastery New York opens on December 14 at 7 a.m. For more information, visit
www.StarbucksReserve.com or follow us on Instagram:
https://www.instagram.com/starbucksreserve/
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting
high-quality arabica coffee. Today, with more than 29,000 stores around the globe, Starbucks is the premier
roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles,
we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please
visit our stores or online at
news.starbucks.com and Starbucks.com.
Starbucks Media Relations
press@starbucks.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20181213005158/en/