Vancouver, British Columbia--(Newsfile Corp. - December 13, 2018) - Upco International Inc. (CSE: UPCO) (OTCQB: UCCPF) (FSE:
U06) ("Upco") is pleased to announce that it has signed a strategic cooperation agreement with Megafanstore Marketing Ltd.
("Megafanstore"), a London UK-based company. Under the terms of the agreement, the parties will collaborate to leverage the Upco
Messenger with its blockchain and e-Wallet technology for mobile payment solutions. Pending enhancements in Upco's platform will
provide channel support for tailored solutions with key partners, including well-known publishers of paid content, and European
football clubs. These enhancements will benefit Upco by extending its user base, and channel partners, by extending their reach in
the market.
NewsChannels and Paid Content Strategy
The first step in the NewsChannel content strategy will be to integrate quality content channels provided by individual
partners, adding new partners within a strategic framework. The strategy will be driven by the gradual shift in the digital
publishing industry from free to paid content. To date, publishers are limited to offering exclusive subscription deals for paid
content to their readers, because micropayments executed via traditional payment methods are too expensive. Under this new model,
Upco will offer single articles for purchase with the Upco e-Wallet, which will create an additional revenue stream for
publishers.
FanChannels for European Football Clubs
The second step in the strategy is to develop special interest channels or "FanChannels", which will include quality content
provided by European Football clubs, thereby improving communication and enhancing fan activation strategies.
Social media offers exciting new opportunities for professional European football clubs in the areas of strategic press and
public relations, and strategic marketing. In the future, digital media and social networks will be, behind television, the most
important markets and sources of revenue in the professional football sector. The leading football clubs currently reach up to 500
million followers globally, primarily through social media. It is estimated that more than 2 billion football fans worldwide could
be reached via the Upco messenger, and this target group represents enormous growth and revenue potential.
Upco also announces that it will not be proceeding with the purchase of the assets of Spectrum Intelligence Communication Agency
(SICA).
About Megafanstore Marketing Ltd. (www.megafanstore.com/ir)
Megafanstore Marketing Ltd. operates an online platform for the distribution of fan articles from sports teams, music stars,
artists, and top athletes, and associated merchandise marketing. In addition to the B2B and B2C online business, the company offers
the 3D mini fan, personalized 3D miniature figures and 3D avatars for football fans (www.3dminifan.com). Megafanstore collaborates with Great Branding, UEFA's official licensing
partner, for marketing to leading football clubs and is well-connected in the football industry.
About Upco International Inc.
Upco International Inc. is a cloud-based mobile service company which provides high-quality voice termination to a market driven
by the growing activity in online communications and commerce. Upco is a licensed Global Telecom Carrier within the international
VoIP (voice over IP) wholesale business. Upco has designed a software application for Apple iOS and Android, similar to SKYPE and
WhatsApp. With the forthcoming addition of the Upco e-Wallet using Blockchain Payment Services, users will be able to: send
invoices, approve payments, transfer international funds, convert international currencies, and track transfers and payments. The
application will also allow vendors to securely share account information with their clients.
Please visit upcointernational.com or upcomobile.com for further information.
ON BEHALF OF THE BOARD OF DIRECTORS
Andrea Pagani, CEO and Director
office@upcointernational.com
+1 (212) 461 3676
Forward-Looking Statements
This press release contains forward-looking information or forward-looking statements (collectively "forward-looking
information") within the meaning of applicable securities laws. Forward-looking information is typically identified by words such
as: "will" "may" "believe", "expect", "anticipate", "intend", "estimate", "development", "forthcoming", "potentially" and similar
expressions, or are those, which, by their nature, refer to future events. Upco cautions investors that any forward-looking
information provided by Upco is not a guarantee of future results or performance.
