Cinemark Celebrates the Academy Awards with Annual Oscar Movie Week Program
Movie enthusiasts can prepare for the awards show with Cinemark and see Best Picture Nominees and
Nominated Shorts Feb. 18 – 24
Festival passes are on sale now
Cinemark Holdings, Inc. (NYSE: CNK), a leader in the motion picture exhibition industry, celebrates the 91st Academy Awards
with its annual Oscar Movie Week Festival. Movie fans will have the opportunity to enjoy the Oscar-nominated Best Picture films and
the Best Live Action and Animated Shorts before the anticipated awards ceremony. Festival passes are on sale now at
www.cinemark.com/Oscar-movie-week.
“Cinemark is thrilled to bring back one of our most anticipated programs of the year, Oscar Movie Week,” said Justin McDaniel,
Cinemark’s SVP of Global Content Strategy and Analysis. “Moviegoers will have the chance to experience the very best films of the
year in the best environment possible.”
Cinemark’s Oscar Movie Week Program runs from Monday, Feb. 18, through Sunday, Feb. 24. Guests can purchase Cinemark's special
Festival pass for $35 and watch the nominated films throughout the week at select theatre locations. Festival pass holders receive
an exclusive offer for 50 percent off any size popcorn and will be given a specially designed keepsake badge and lanyard. Guests
can also enjoy these nominated movies on a single-film basis at regular admission price. Tickets for the Oscar Shorts Program are
only $10 each. Find participating theatres and check show times at
www.cinemark.com/Oscar-movie-week.
New this Oscar season, Cinemark will be partnering with CataBoom, a Dallas-based company, which will use its automated
gamification platform to create an engaging Oscar Movie Week experience unique to Cinemark. Moviegoers will be able to cast their
vote in six popular categories for titles they think will win an Academy Award.
“We are thrilled to collaborate with Cinemark and make their 2019 Oscar Movie Week program even more engaging,” said Todd McGee,
CEO of CataBoom. “We are excited to see how Cinemark uses our gamification platform as part of their digital strategy to generate
engagement and loyalty.”
Movie lovers who participate in the CataBoom program can instantly win prizes, varying from Movie Club gifts to points for
loyalty rewards. Participants who correctly select the winners in all six categories are automatically entered to win a grand prize
provided by Focus Features and their upcoming movie, “Greta.” Voting will open by the end of January and be available until Feb. 24
at
www.cinemark.com/awards-vote.
About Cinemark Holdings, Inc.:
Cinemark is a leading domestic and international motion picture exhibitor, operating 541 theatres with 6,014 screens in 41 U.S.
states, Brazil, Argentina and 13 other Latin American countries as of September 30, 2018. For more information go to
investors.cinemark.com.
About CataBoom:
Founded in 2012, CataBoom is a SAAS-based behavioral marketing engagement platform company headquartered in Dallas, Texas. With
over 150 game variations ready to be skinned with option to be connected together, CataBoom’s platform allows you to build HTML5
responsive games in minutes that can be used to consistently and instantly reward desired consumer behaviors on any device and
across any customer touch point. To learn more, visit www.cataboom.com.
Cinemark Holdings, Inc.
Lanay Fournier-Stokes, 972-665-1680
communications@cinemark.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20190122005266/en/