WINNIPEG, Manitoba, Jan. 30, 2019 (GLOBE NEWSWIRE) -- Kane Biotech Inc. (TSX-V:KNE, OTCQB:KNBIF), (the
“Corporation” or “Kane Biotech”), is pleased to announce that it has secured an additional purchase order for bluestem™ products,
from the North American pet retail chain that recently purchased the largest order in Kane Biotech’s history. In anticipation of
heightened bluestem™ brand awareness through Kane’s marketing efforts and campaigning for February’s Pet Dental Health month, the
retailer’s supplemental order is intended to secure backup inventory.
Kane Biotech will be putting a number of marketing initiatives in place in collaboration with the retailer for
the February product launch, which also coincides with Pet Dental Health month. So far, over 1500 of the retail chain’s employees
have completed the online bluestem™ oral care training, which provides in-store personnel a greater understanding of the importance
of pet oral care. The training will help employees and other brand ambassadors guide customers towards the bluestem™ products
that best fit their pet’s needs, as well as their lifestyle.
As previously announced for Pet Dental Health month, Kane Biotech is also launching a comprehensive in-store and digital
marketing campaign to increase sales and raise awareness of the importance of oral care for pets. As part of this strategy, Kane
will launch a highly-targeted YouTube ad campaign, expected to be broadcast to more than five million consumers, starting in
February’s Pet Dental Health month and continuing throughout 2019. The YouTube advertising campaign can be found on the following
link: https://youtu.be/ZBDaXwaATGY
About bluestem™
bluestem™ is the only pet oral care line of products that contain coactiv+ technology - scientifically developed to break down
biofilm where harmful bacteria multiply. bluestem has been proven to help reduce tartar without brushing by up to 25.4%. According
to the American Veterinary Dental Society, 80% of dogs and 70% of cats will suffer from dental problems by the age of 3. bluestem
oral care products contain 100% food-grade ingredients that are approved by Health Canada’s VHP program, as well as follow AAFCO
guidelines. bluestem’s food-grade ingredients are alcohol-free, xylitol-free, chlorhexidine-free, and sugar-free.
In a Good Clinical Practice Efficacy study, sixty dogs had their teeth cleaned and their calculus measured. Half of the dogs
were given bluestem™-treated water and the other half were given regular water. After 84 consecutive days of using
bluestem™-treated water, the calculus score for the treated dogs was 25.4% lower than the control group. In a controlled Good
Scientific Practice (GSP) study, the safety of the bluestem™ water additive was tested over 30 days with some dogs receiving 5
times the recommended dose. After 30 days, the test revealed no evidence of adverse effects related to the consumption of the water
additive.
About Kane Biotech
Kane Biotech is a biotechnology company engaged in the research, development and commercialization of technologies and products
that prevent and remove microbial biofilms.
The Corporation has a portfolio of biotechnologies, intellectual property (75 patents and patents pending, trade secrets and
trademarks) and products developed by the Corporation’s own biofilm research expertise and acquired from leading research
institutions. StrixNB™, DispersinB®, Aledex®, bluestem™, AloSera™, coactiv+™ and Kane® are trademarks of Kane Biotech
Inc. The Corporation is listed on the TSX Venture Exchange under the symbol "KNE" and on the OTCQB Venture Market under
the symbol “KNBIF”.
For more information, please visit www.kanebiotech.com or contact:
Marc Edwards
Chief Executive Officer
Kane Biotech
Inc.
+1 (514)
910-6991
medwards@kanebiotech.com
Grant Humphrey
Vice President, Sales and Business Development
Kane Biotech Inc.
+1 (204)
914-5089
ghumphrey@kanebiotech.com
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this release.
Caution Regarding Forward-Looking Information
This press release contains certain statements regarding Kane Biotech Inc. that constitute forward-looking information under
applicable securities law. These statements reflect management’s current beliefs and are based on information currently available
to management. Certain material factors or assumptions are applied in making forward-looking statements, and actual results may
differ materially from those expressed or implied in such statements. These risks and uncertainties include, but are not limited
to, risks relating to the Company’s: (a) financial condition, including lack of significant revenues to date and reliance on equity
and other financing; (b) business, including its early stage of development, government regulation, market acceptance for its
products, rapid technological change and dependence on key personnel; (c) intellectual property including the ability of the
Company to protect its intellectual property and dependence on its strategic partners; and (d) capital structure, including its
lack of dividends on its common shares, volatility of the market price of its common shares and public company costs. Further
information about these and other risks and uncertainties can be found in the disclosure documents filed by the Company with
applicable securities regulatory authorities, available at www.sedar.com. The Company cautions that the foregoing list of factors
that may affect future results is not exhaustive.
These risks and uncertainties should be considered carefully undue reliance should not be placed on the forward-looking
statements. Although the forward-looking statements contained in this press release are based upon what management believes
to be reasonable assumptions, the Company cannot provide assurance that actual results will be consistent with these
forward-looking statements. The Company undertakes no obligation to update or revise any forward-looking
statement.
