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– Lift & Co. leverages its leadership in Canada for inaugural
international event to take place in Berlin on September 5-6,
2019
TORONTO, Feb. 21, 2019 /CNW/ - Lift & Co. Corp. (TSXV:
LIFT) ("Lift & Co." or the "Company") today announces the first step of its international expansion by selecting Berlin as the beachhead entry into the European market through a newly announced Lift & Co. Cannabis
Business Conference Europe ("LCBC Europe"). Happening September 5-6, 2019 at the Berlin Congress
Centre, the inaugural LCBC Europe leverages Lift & Co.'s established role as the trusted authority in the Canadian cannabis
industry to bring European and Canadian stakeholders together under its banner event series.
"After extensive assessment we determined that the European market lacks an authoritative connection between Canada's leaders and emerging local players. Today's announcement is the first step of our platform
expansion into the regulated European cannabis industry where we see further opportunities in consumer education and analytics,"
said Matei Olaru, CEO, Lift & Co. "LCBC Europe not only lays tracks to position Lift & Co.
as a leader in the global CPG-like cannabis industry, but brings additional diversified revenue streams to our shareholders. We
expect that with each new market the Company penetrates, our investors will be rewarded with accelerated growth that builds into
our unique and well-established value proposition."
The Company's annual business conferences in Toronto and Vancouver are perpetually sold out, must-attend events that attract the who's-who of the cannabis industry.
The most recent LCBC Vancouver this past January broke previous attendance records by drawing more than 700 delegates and was
described by The Province as "…a diverse and comprehensive look at the cannabis space, with representatives and industry
experts converging to educate and inspire, sharing insights and experiences into the nation's leading market."i
With the LCBC Europe, Lift & Co. aims to leverage its leadership in the Canadian industry and established industry network
for the benefit of European businesses. Having legalized the consumption of cannabis for medical purposes in 2017, Germany is the epicentre of the European Union's growing cannabis market, which is estimated to reach
$127-billion CAD by 2025ii. As the global cannabis industry transforms into a new
consumer packaged goods industry, the Company's events strategically consolidate emerging businesses and stakeholders into
clients of the Lift & Co. platform, where future growth opportunities arise through touchpoints such as insights into market
data.
LCBC Europe is a two-day conference comprising a series of presentations and panel discussions designed to provide delegates
with actionable insights into the best practices in patient education, including product preferences, and the latest market data
and emerging trends in cannabis. Select local and international cannabis companies will also have the opportunity to showcase
their work at the event through LCBC Europe's business-to-business tradeshow component.
Details on programming and ticket sales will be available at lift.expo.ca. Cannabis businesses interested in participating in
the LCBC Europe are encouraged to contact sales@lift.co.
Lift & Co. on Twitter, Facebook and Instagram: @liftandco
About Lift & Co.
Lift & Co. (TSXV: LIFT) is a publicly-traded technology company modernizing the cannabis industry.
Forward-looking statements
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the
TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.
Although the Company has attempted to identify important factors that could cause actual results, performance or
achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause
results, performance or achievements not to be as anticipated, estimated or intended.
There can be no assurance that such forward-looking statements will prove to be accurate or that management's expectations
or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not place undue
reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date of this
release. The Company disclaims any intention or obligation to update or revise such information, except as required by applicable
law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.
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SOURCE Lift & Co. Corp.
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