/NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TO UNITED STATES WIRE SERVICES/
- CannSell Standard launches for sale today
- Media interest in Lift & Co.'s CannSell Standard announcement underscores the great demand for
cannabis retail training
- CannSell Expert, available beginning mid-March, builds on CannSell Standard with comprehensive
cannabis knowledge to empower exceptional service
What they're saying about CannSell:
"Cannabis retail training monopoly a 'monumental' win for Lift & Co."
- Jeff Lagerquist, Yahoo! Finance
"Like Smart Serve, but for cannabis."
- Lucas Powers, CBC
News
"Some 70 per cent of consumers rank a strong product knowledge among store staff as the top feature of a cannabis outlet
. . ."
- Joe Hall, Toronto Star
"Ontario to launch new educational program for cannabis retailers . . . Building trust
with customers likely easier if person providing the retail experience is knowledgeable and well-equipped to provide guidance."
- Olga Chernoloz, The Vancouver Sun
TORONTO, Feb. 25, 2019 /CNW/ - Lift & Co. Corp.
(TSXV: LIFT) ("Lift & Co." or the "Company") today announces that its CannSell Standard ("CannSell Standard") mandatory
cannabis retail training program for Ontario cannabis retailers is now available for purchase at
cannsell.ca.
In addition, the Company is pleased to announce CannSell Expert ("CannSell Expert"), an advanced certification program
essential for cannabis retailers looking to equip their staff with deeper cannabis knowledge necessary for advanced customer
service in areas of product knowledge, plant genetics and consumption methods. CannSell Expert is available for pre-order today
at cansell.ca and launches officially on March 18th for $449.99.
CannSell Expert is available to cannabis retailers across Canada, will take
approximately 25 hours to complete and will be delivered through the same digital platform as CannSell Standard. CannSell Expert
certification holders will be required to also have their CannSell Standard certification to legally work in Ontario cannabis retail.
Today's CannSell Expert announcement comes on the heels of broad reporting in Canadian media for Lift & Co.'s
CannSell Standard certification. The CannSell Standard press release and media preview event generated coverage from a broad range of Canadian media, including the
CBC Toronto, CTV, CP24, Newstalk 1010, CBC Metro Morning, The Globe and Mail, Toronto Star, Financial Post,
Yahoo! Finance, and more.
"The overwhelming interest in CannSell highlights a clear demand from Canadians for responsible cannabis retail sales,"
said Matei Olaru, CEO, Lift & Co. "As Canada's informational
authority in cannabis, we are launching CannSell Expert in support of this sentiment and look forward to continuing to set the
standard for a modern cannabis retail experience."
CannSell positions the Company as the leading retail educator and consequently the leading digital trade marketing
platform in the country. CannSell Standard and CannSell Expert are the roadways to begin delivering branded content directly from
the licensed producer to the budtender; the most influential driver of retail consumer purchases.
About the Ontario retail cannabis industry
Canada's cannabis sector is rapidly expanding. According to a recent
Deloitte studyi, the industry is expected to add as many as 150,000 jobs over the next several years. In Ontario, retail cannabis employees will service the Province's estimated 2 million current adult cannabis
consumers and expected 1.3 million cannabis "considerers."ii The Ontario cannabis
market is expected to grow from $930 million CAD in 2019 to $2.4
billion CAD in 2021iii. And cannabis retail employees are expected to play a central role in cannabis purchase
decisions. A recent U.S. surveyiv indicated that more than 90% of consumers strongly consider the retail employee's
recommendation when making a cannabis purchase.
About Lift & Co.
Lift & Co. (TSXV: LIFT) is a publicly-traded technology company modernizing the cannabis
industry.
Forward-looking statements
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release.
Although the Company has attempted to identify important factors that could cause actual results, performance or
achievements to differ materially from those contained in the forward-looking statements, there can be other factors that cause
results, performance or achievements not to be as anticipated, estimated or intended.
There can be no assurance that such forward-looking statements will prove to be accurate or that management's
expectations or estimates of future developments, circumstances or results will materialize. Accordingly, readers should not
place undue reliance on forward-looking statements. The forward-looking statements in this news release are made as of the date
of this release. The Company disclaims any intention or obligation to update or revise such information, except as required by
applicable law, and the Company does not assume any liability for disclosure relating to any other company mentioned
herein.
SOURCE Lift & Co. Corp.
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