LOS ANGELES, Feb. 26, 2019 /PRNewswire/ -- Social Reality, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology
company, announces the integration of mobile banking applications from some of the largest banks in the United States to BIGtoken, the first digital exchange of transparent and verified consumer
data. Consumers can use BIGtoken to own, manage, and monetize their personal data and to control access to their information
with the opportunity to earn rewards when their data is added and/or purchased by brands in secure, transparent transactions.
BIGtoken is now integrated with many of the largest financial institutions, including TD Ameritrade, Chase, Citibank, Bank of
America and other top U.S. financial institutions. It is a simple step to link one's bank account. The integration allows
BIGtoken to access transaction data that the user can then choose to share with brands in broad anonymized advertising targeting
segments. No personal or transactional data is shared with anyone. All data is encrypted and only readable by machines to ensure
security and privacy. Users are rewarded for accessing their accounts through BIGtoken and for keeping it integrated on a monthly
basis. Users are also rewarded for repeat usage. Many consumers are unaware that their data is sold based on purchase history and
these integrations enable the user to get paid for their data instead of the data aggregators.
"This integration and feature is the first of many third party systems that will be added to the BIGtoken platform to further
our mission of giving consumers control of their digital identity and data," notes Kristoffer
Nelson, SRAX COO and BIGtoken co-founder. "Moreover, users will continue to benefit from BIGtoken attributes of
compensation and transparency. One's personal data has become a valuable, important tool in marketing and advertising targeting,
and brands have begun to leverage the data to drive sales. SRAX is very excited to integrate with the biggest names in banking so
that BIGtoken users can leverage this valuable data."
BIGtoken's technology is revolutionizing advertising and data management for both consumers and advertisers. In addition to
enabling users to claim their data and gamifying data sharing, BIGtoken allows them to delete data and opt out of data sales, all
while being compensated for the use of their data. Advertisers and marketers have increasingly turned to Big Data and need a way
to assure the information collected from target audiences will accurately fit their business needs. Moreover, most data is
controlled by a limited number of marketing organizations and it has been difficult for other organizations to verify the
accuracy of consumer data collected. BIGtoken enables the secure, decentralized, and transparent transmission of data, protecting
both users and advertisers.
To download the application, please visit: https://bigtoken.com/download.
About SRAX
Social Reality, Inc. (SRAX) is a digital marketing and consumer data management technology company. SRAX's technology
delivers the tools to unlock data to reveal brands core consumers and their characteristics across marketing channels. Through
its blockchain identification graph technology platform, BIGtoken, SRAX has developed a consumer-managed data marketplace where people can own, verify and sell
access to their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX's
technology and tools deliver a digital competitive advantage for brands in the CPG, automotive, sports and lifestyle verticals by
integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more
information on SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (SRAX), is a consumer data management and distribution system. BIG is the first consumer managed data
marketplace where people can own, verify and sell access to their data. Through a transparent blockchain platform and consumer
reward systems, BIG provides consumers choice, transparency and compensation for their data. Participating consumers earn
rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides
advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. For more
information on BIGtoken, visit www.bigtoken.com.
Safe Harbor Statement
This press release contains certain forward-looking statements that are based upon current expectations and involve
certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or
expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar
expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of
future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult
to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking
statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues,
satisfy our obligations as they become due, report profitable operations and other risks and uncertainties, as set forth in our
Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, as filed with the Securities and Exchange Commission. All
forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from
those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to
predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new
information, future events or otherwise.
CONTACTS:
Kirsten Chapman, LHA Investor Relations, (415) 433-3777, srax@lhai.com
Nicole Rodrigues, NRPR Group, (650) 815–5069, Nicole@nrprgroup.com
View original content to download multimedia:http://www.prnewswire.com/news-releases/srax-integrates-major-banking-and-financial-institutions-into-bigtoken-platform-300801432.html
SOURCE SRAX