NEW YORK, March 12, 2019 (GLOBE NEWSWIRE) -- Sport Endurance, Inc. (OTC QB: SENZ) announced today that it has
received final FINRA approval to complete its reincorporation to Better Choice Company, Inc. (the “Company”) (“Better Choice”) and
change its corporate ticker symbol to ‘BTTR’ (OTCQB: BTTR).
About Better Choice Company, Inc.
At the foundation of Better Choice is the belief that
good health practices and nutrition contribute to and promote a higher quality of life. Recently, Better Choice entered into
definitive agreements to acquire Trupet an online seller of pet foods, flea and tick products pet nutritional products and related
pet supplies and Bona Vida, an innovative emerging CBD platform, focused on developing a portfolio of brand and product verticals
within the animal and human health and wellness space. For more information, please visit and https://www.betterchoicecompany.com.
About TruPet, LLC.
TruPet, LLC and TruDog, a division of TruPet, were founded in 2013 by Lori Taylor. The family-owned animal health company based
in Ohio currently employs 52 animal-loving employees. The company began after founder Lori Taylor lost her
Great Dane, Truman, to cancer at an early age. Determined to find out why her vibrant dog developed cancer, she set out to learn
the truth about pet products. Through her research, she discovered that most commercial products simply do not provide the level of
nutrition and quality that dedicated pet parents demand, so she developed her own brand of freeze dried, biologically appropriate
raw products for dogs. TruDog is the first division of TruPet LLC, which is currently launching lines of food, supplements,
and pet care products for dogs, cats, and horses. The company is named in honor of Truman, the Great Dane who sparked the
search for better pet products.
About Bona Vida Inc.
Bona Vida is a developer of a portfolio of brand and product verticals within the animal and adult health and wellness space and
plans to become the preeminent player in the hemp-derived CBD industry. Importantly, Bona Vida will only be sourcing CBD from
industrial hemp. Bona Vida is developing and operating in the hemp-derived CBD space and will focus on the following markets: Pets
(dogs and cats), veterinary, livestock and human health and wellness. For more information, please visit: www.bonavida.com. Bona Vida can be reached at: info@bonavida.com.
Company Contacts:
Better Choice Company, Inc.
Damian Dalla-Longa, Co-CEO
267-608-6603
Better Choice Company, Inc.
Lori R. Taylor, Co-CEO
513-404-7070
Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
212.896.1254
Valter@KCSA.com
www.KCSA.com
