LOS ANGELES and CALGARY, Alberta, March 28, 2019 (GLOBE NEWSWIRE) -- ePlay Digital Inc. (CSE:EPY) today announced a new technology integration with Twitch and Mobcrush for its upcoming
release of Big Shot Basketball. The new 3D augmented reality (“AR”) solution offers live streaming of video and audio from the
front and rear-facing cameras on smartphones in order for Big Shot gamers to show and tell their friends, fans, and followers about
their game experience. Gamers stream their journey with optional picture-in-picture (PIP) mode to find NBA players in the
real-world while explaining their strategy and Big Shot Roster picks for various daily challenges as players compete to win
mini-games and NBA points challenges.
ePlay will use its new live streaming and PIP technology platform and partnerships to turn players into viewers. Esports grows
in popularity and revenues as gamers become streamers. Advertisers in Big Shot know that when 100,000 people play the game, 100,000
people will see their ads and product placement. With this new feature, when 100,000 gamers stream their Big Shot experience to 10
of their friends each a resulting 1M people will be exposed to the game and advertisers’ messages. This amplification is an
important marketing and revenue source.
“Our intention is to make it super easy for users to find, play, and stream Big Shot - we are turning players into streamers,”
says Trevor Doerksen, CEO of ePlay Digital. “Every time a Big Shot player streams, whether it’s to 10 friends or 25 million fans
and followers, Big Shot, NBA teams and players, ePlay, and brands messages are amplified creating brand new Esports revenues.”
ePlay will continue to unveil its Esports technology, partnerships, and events as the company marches towards the official
launch of Big Shot Basketball.
ePlay recently announced a 3D AR advertising partnership to bring brands and physical / online retailers together with mobile
gaming audiences through immersive content and gamification. This added Esports component, and others still to be announced,
amplifies the impact of the game. Retailers and brands can implement ePlay’s AR AdKit with existing or new media to drive footfall
traffic to retail locations, activate and measure out-of-home advertising inventory, and create interactive and immersive
advertising. The advertising can be placed exclusively through ePlay and its AR AdKit partners to reach more than 10.2 billion
impressions per month across thousands of mobile, desktop, and console games and apps including ePlay’s flagship game,
Big Shot™ Basketball.
With this announcement, Big Shot gamers will be able to stream live to reach a potential 15 million daily active users on
Twitch. The largest revenue source in Esports is advertising and sponsorship which is measured on impressions and engagement. Live
streaming from Big Shot to large audiences drives new revenue models for ePlay.
eMarketer forecasted last year that digital ads will account for 50% of total eCommerce ad spending by 2020, at more than $357
billion. ePlay, through its technology platform and partnerships, is well-positioned to grow alongside the fastest growing digital
platform in the world - mobile games. ePlay’s AR ADKit ads enable a consumer to match the experience of playing a video game with
gamified and immersive advertising.
Brands can now request sample AR ads and demographic targeting by contacting ePlay Digital at info@eplaydigital.com or by phone in:
Los Angeles - (310) 684-3857 ext 27;
Toronto - (647) 435-3591 ext 27;
Calgary - (403) 775-9475 ext 2.
Follow ePlay on Twitter, Facebook, and Instagram
Follow BigShot on Twitter, Facebook, and Instagram
About ePlay
ePlay Digital Inc. is a mobile game creator and publisher specializing in sports, esports and entertainment augmented reality
titles, including their new flagship title Big Shot Basketball. ePlay is operated by an award-winning team of sports, gaming and
esports leaders as well as broadcast and digital technology industry experts, software engineers and athletes who have brought
dozens of game titles to market for companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, and
others.
ePlay’s wholly owned subsidiary, Mobovivo esports specializes in augmented reality, mobile game development and mobile esports
streaming.
Twitch, Mobcrush, and NBA are registered trademarks of Twitch, Mobcrush, and NBA respectively in the United States and other
countries. Apple, App Store, and iPhone are registered trademarks of Apple Inc. in the United States and other countries.
Further Information
Further details are available under the Company’s profile on SEDAR at www.sedar.com, and the Company’s profile on the CSE’s website
at www.thecse.com/
For further media information, or to set up an interview, please contact:
ePlay Digital Inc.
(310) 684-3857
E-mail: info@eplaydigital.com
Website: www.eplaydigital.com
Canadian Securities Exchange (CSE): Symbol EPY
Deutsche Boerse Xetra - Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041
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be forward‐looking statements or information. More particularly and without limitation, this news release contains forward‐looking
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of the Company believes that the expectations and assumptions on which such forward-looking statements and information are based
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results could differ materially from those currently anticipated due to a number of factors and risks. These include, but are not
limited to, the Company's ability to identify and complete suitable acquisitions to further the Company's growth as well as risks
associated with the Company's ability to commercialize the digital sports sectors in general such as operational risks in
development, research and regulatory delays or changes in plans with respect to research projects or capital expenditures; the
uncertainty of the market; the uncertainty of estimates and projections relating to costs and expenses; marketing and
commercialization; loss of markets; competition; incorrect assessment of the value of any technologies acquired and failure to
realize the anticipated benefits of such acquisitions; ability to access sufficient capital from internal and external sources;
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