VANCOUVER, British Columbia, April 01, 2019 (GLOBE NEWSWIRE) -- Cannabis retail has rapidly emerged as one of the most important
components of the marijuana value chain. Not only do retail gatekeepers control one of the most intimate parts of the cannabis
purchasing experience, but they do so at a premium — making cannabis retail a likely determinant of any marijuana company’s staying power.
In this article, we explore some of the leading cannabis retail brands in Canada.
Westleaf
Westleaf Inc. (TSX-V: WL) (OTCQB: WSLFF) is a vertically integrated Canadian cannabis company focused on
innovative retail experiences and engaging cannabis brands as well as cultivation, production and extraction of cannabis
products.
Most recently, Westleaf announced that it expects two new Saskatchewan Prairie Records retail stores to be open by mid-April 2019. The company’s first Saskatchewan Prairie
Records location opened in Warman just last February.
Prairie Records, Westleaf’s flagship retail concept, intends to create an unparalleled cannabis purchasing
experience through tactile in-store features and product offerings that celebrate the inherent relationship between music and
cannabis.
With plans to launch 50 premium retail stores across Western Canada by the end of 2020, Westleaf is rapidly becoming one of
Western Canada’s largest premium cannabis retailers.
But as a vertically integrated Canadian cannabis company, Westleaf offers more than just a distinctive premium retail
brand. The company recently tapped Xabis — a world leader in the design, construction, and management
of cannabis extraction and manufacturing facilities — for the construction of its recently rebranded The Plant by Westleaf
Labsextraction facility.
Located in Calgary, Alberta, The Plant provides Westleaf with 60,000 sq. ft. of space for extraction, R&D, and
order fulfillment. With Phase 1A of the facility’s construction well underway, Westleaf plans to have an initial processing
capability of 7,812 kg of cannabis per year. The company expects The Plant to be completed by Summer 2019.
Aurora Cannabis
Aurora Cannabis Inc. (NYSE: ACB) (TSX: ACB), one of the world’s largest and leading cannabis
companies, recently provided an update on its strategic investment in Choom Holdings Inc. (CSE: CHOO)—an
emerging consumer cannabis company that has secured one of the largest retail networks in Canada.
Since Aurora’s $27 million investments in Choom (which included a private placement in June 2018 and a convertible debenture
offering in November 2018), Choom has secured 22 additional cannabis retail opportunities in Alberta and British Columbia. And with
the acquisition of Clarity Cannabis Retail Stores, Choom has gained another 30 potential retail locations across Alberta—3 of which
have already been licensed by the Alberta Gaming, Liquor & Cannabis Commission (AGLC).
To date, Choom has completed the buildouts of 17 retail locations in Western Canada with 8 other retail locations currently
under construction. Despite Choom’s vast potential retail reach, Aurora notes that all of Choom’s current retail opportunities are
subject to provincial regulatory approvals.
Cronos Group
Cronos Group Inc. (NASDAQ: CRON) (TSX: CRON) is a globally diversified and vertically integrated cannabis
company with a presence across five continents.
Though lauded for attracting a C$2.4 billion equity investment from Altria Group, Inc., Cronos recently reported a net
loss of $11.6 million during the three months ended December 31, 2018, a figure that pales in comparison to 2017’s profit of $2.1
million.
Disappointing year-end financials aside, we expect that Altria’s investment will help Cronos Group accelerate the launch of
its Medmen Canada retail brand—a missing link in Cronos Group’s vertically integrated value chain. Medmen
Canada, a 50/50 joint venture between Cronos Group and Medmen, is still in the process of reviewing Canada’s regulatory retail
landscape.
Canopy Growth
Canopy Growth Corp. (NYSE: CGC) (TSX: WEED), a world leading diversified cannabis and hemp
company, operates two retail brands throughout Canada, Tokyo Smoke and Tweed.
Canopy Growth currently has 4 Tokyo Smoke stores open in Manitoba, 1 Tweed store in Saskatchewan, and 6 Tweed stores in
Newfoundland. Though Canopy currently has a limited retail presence in Western Canada, they do have plans to open Tokyo Smoke and
Tweed locations in Alberta.
In recent news, Canopy Growth partnered with Seth Rogen and Evan Goldberg’s Canadian cannabis
brand, Houseplant. Under the terms of the agreement, Canopy both acquired 25 percent of Houseplant and
contributed working capital. Houseplant’s first product, a Sativa strain, is expected to hit B.C. retail shelves sometime in April
2019.
Tilray
Tilray Inc. (NASDAQ: TLRY) is a global pioneer in the research, cultivation, production and
distribution of cannabis and cannabinoids.
Though one of the biggest cannabis companies in the world, Tilray has yet to incubate or acquire their own retail cannabis
brand. Instead, the company seems to prefer building out individual cannabis brands (ie. High Park Holdings), which they can then
distribute through already established retailers.
Although this strategy has certainly worked for Tilray in the past (they are, after all, a leader in the Canadian medical
marijuana market), it may pose challenges for Tilray’s long-term growth prospects, seeing as how retail margins will likely become
increasingly valuable as the marijuana market matures.
Cannabis Retail Brands Maintain Value
Though licensed producers face their fair share of regulatory hurdles when attempting to integrate cannabis retailing into their
operations, cannabis companies cannot realize the full potential of the marijuana value chain without at least some presence in retail. As such, marijuana
companies that have yet to invest in establishing their own in-house retail brands will likely be pressured to acquire marijuana
retailers further down the road. Considering the potential for retail consolidation in the marijuana sector’s later years, premium
retailers like Westleaf are likely to maintain significant exposure even as Canada’s cannabis narrative matures.
The original post can be found here: https://mugglehead.com/top-5-cannabis-retail-brands-in-canada/
Disclosure: Directors of Mugglehead own shares of Westleaf Inc. and other marijuana stocks not mentioned in this release and
we have been compensated by Westleaf for news coverage.
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